Customer Retention Director

1 day ago


Stockholm, Stockholm, Sweden TN Sweden Full time

At TN Sweden, we are seeking a highly skilled Customer Retention Director to lead our strategic efforts in CRM and Marketing Automation across all our brands and markets. This role is central to steering both the development and execution of our retention strategies and ensuring their alignment with the company's overarching goals.

The ideal candidate will craft, implement, and refine advanced retention strategies, meticulously balancing innovative customer engagement tactics with robust data analysis and segmentation. Your role will require a deep engagement with our Marketing Automation systems to streamline processes and elevate the effectiveness of our communication strategies.

Key Responsibilities:

  1. Develop and execute comprehensive CRM and Marketing Automation strategies to increase customer retention and to increase customer lifetime value.
  2. Continuously assess and refine customer segmentation and targeting approaches.
  3. Oversee the integration and optimization of marketing automation tools and processes, ensuring seamless execution of campaigns and maximization of system capabilities.
  4. Lead and mentor a team of CRM and Marketing Automation professionals.
  5. Define, monitor and analyse critical metrics and KPIs.
  6. Challenge and improve overall customer experience to boost retention rates and improve cross-sell activities.

About the Role:

  • This is a challenging and dynamic role that requires a unique blend of technical, business, and leadership skills.
  • The successful candidate will have a proven track record of developing and executing successful CRM and marketing automation strategies.
  • You will be responsible for leading and mentoring a high-performing team of CRM and marketing automation professionals.

Your Skills and Qualifications:

  • 5+ years of experience in developing and executing CRM and marketing automation strategies.
  • Demonstrated leadership abilities with a track record of successfully leading, mentoring, and scaling high-performing teams in a dynamic environment.
  • Robust understanding of marketing automation platforms and CRM software.
  • Strong analytical skills with experience in data analysis, customer segmentation, and targeting, as well as proficiency in using CRM and data analytics tools.
  • Excellent project management skills.
  • Written and verbal communication skills in English.


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