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Retention and Engagement Specialist

3 weeks ago

Stockholm, Stockholm, Sweden TN Sweden Full time

TN Sweden is a fast-growing fintech company that is looking for a highly skilled Retention and Engagement Specialist to join our team. As a key member of our customer success team, you will play a critical role in driving our customer retention and engagement initiatives forward.

The ideal candidate will have a proven track record of developing and executing successful CRM and marketing automation strategies, with a focus on customer retention and engagement. You will be responsible for leading and mentoring a high-performing team of CRM and marketing automation professionals.

Key Responsibilities:

  1. Develop and execute comprehensive CRM and Marketing Automation strategies to increase customer retention and engagement.
  2. Continuously assess and refine customer segmentation and targeting approaches.
  3. Oversee the integration and optimization of marketing automation tools and processes, ensuring seamless execution of campaigns and maximization of system capabilities.
  4. Lead and mentor a team of CRM and Marketing Automation professionals.
  5. Define, monitor and analyse critical metrics and KPIs.
  6. Challenge and improve overall customer experience to boost retention rates and improve cross-sell activities.

About the Role:

  • This is a challenging and dynamic role that requires a unique blend of technical, business, and leadership skills.
  • The successful candidate will have a proven track record of developing and executing successful CRM and marketing automation strategies.
  • You will be responsible for leading and mentoring a high-performing team of CRM and marketing automation professionals.

Your Skills and Qualifications:

  • 5+ years of experience in developing and executing CRM and marketing automation strategies.
  • Demonstrated leadership abilities with a track record of successfully leading, mentoring, and scaling high-performing teams in a dynamic environment.
  • Robust understanding of marketing automation platforms and CRM software.
  • Strong analytical skills with experience in data analysis, customer segmentation, and targeting, as well as proficiency in using CRM and data analytics tools.
  • Excellent project management skills.
  • Written and verbal communication skills in English.