Head of Customer Retention Marketing · Sambla Group HQ, Stockholm

2 weeks ago

Stockholm, Stockholm, Sweden Sambla Sverige Full time

Sambla Group is a fintech company with a clear goal – to make loans better for all. We need you, your ambition and your skills on our journey. We have become the fast-growing fintech company that we are today - bridging the gap between borrowers and lenders - thanks to all the 350+ amazing people who work here.

Our success is the result of the commitment to deliver the best customer journey and consumer finance products in the industry. Our vision is to democratize lending and empower customers to improve their personal finances. Through our well-known brands such as Sambla, Advisa, Rahalaitos, Omalaina, Rahoitu and DigiFinans we support customers in consolidating and getting the best terms on their loans.

We are currently seeking a Head of Retention to lead our strategic efforts in CRM and Marketing Automation across all our brands and markets. This role is central to steering both the development and execution of our retention strategies and ensuring their alignment with the company's overarching goals.

As Head of Customer Retention you will craft, implement, and refine advanced retention strategies, meticulously balancing innovative customer engagement tactics with robust data analysis and segmentation. Your role will require a deep engagement with our Marketing Automation systems to streamline processes and elevate the effectiveness of our communication strategies. Close collaboration with the Product and Data teams will ensure your success in this role.

Role responsibilities

  • Develop and execute comprehensive CRM and Marketing Automation strategies to increase customer retention and to increase customer lifetime value.
  • Continuously assess and refine customer segmentation and targeting approaches.
  • Oversee the integration and optimization of marketing automation tools and processes, ensuring seamless execution of campaigns and maximization of system capabilities.
  • Lead and mentor a team of CRM and Marketing Automation professionals.
  • Define, monitor and analyse critical metrics and KPIs.
  • Challenge and improve overall customer experience to boost retention rates and improve cross-sell activities.

Must have

  • Proven experience in developing and executing CRM and marketing automation strategies, with 5+ years of experience in the field.
  • Demonstrated leadership abilities with a track record of successfully leading, mentoring, and scaling high-performing teams in a dynamic environment.
  • Robust understanding of marketing automation platforms and CRM software.
  • Strong analytical skills with experience in data analysis, customer segmentation, and targeting, as well as proficiency in using CRM and data analytics tools.
  • Excellent project management skills.
  • Written and verbal communication skills in English.

Nice to have:

  • An advanced degree in Business Administration, Marketing or a related field.
  • Experience in a similar industry or managing CRM operations in a multi-brand environment.
  • Experience working in CRM platforms and/or CDPs such as Bloomreach (or similar tools).
  • Experience from regulated industries.
  • Experience in BI tools such as PowerBI.

What we offer:

  • Business in mind & people at heart – we deliver results together and celebrate our achievements.
  • A varied and challenging role in a multinational and highly innovative company, where we value the development of our employees.
  • We are strong believers in creating a fun workplace where people enjoy coming to work.
  • A friendly culture with openness and respect for one another, with the possibility to influence and make a difference on society and people's everyday lives.

Please note As part of our efforts to foster an unbiased recruitment process, we kindly encourage you to not include picture, gender, ethnicity, religion, disability, sexual orientation or age in your CV.

#J-18808-Ljbffr

  • Head of Customer Retention

    1 week ago

    Stockholm, Stockholm, Sweden TN Sweden Full time

    Social network you want to login/join with:Sambla Group is the new generation of brokers. Our ambition has always been the same - to challenge the banks' offers so that our customers, regardless of the conditions, should always have the same opportunity to obtain the best possible loan solution. Sambla Group has grown to over 350 employees, established...

  • Head of Marketing Operations

    2 days ago

    Stockholm, Stockholm, Sweden Sambla Sverige Full time

    About Us:Sambla Group is a fintech company with a clear goal – to make loans better for all. We need you, your ambition and your skills on our journey.We have become the fast-growing fintech company that we are today - bridging the gap between borrowers and lenders - thanks to all the 350+ amazing people who work here.Our success is the result of the...

  • Data Modeler Data · Sambla Group HQ, Stockholm

    1 week ago

    Stockholm, Stockholm, Sweden Sambla Sverige Full time

    Sambla Group is a fintech company with a clear goal – to make loans better for all. We need you, your ambition, and your skills on our journey. We have become the fast-growing fintech company that we are today - bridging the gap between borrowers and lenders - thanks to all the 350+ amazing people who work here.Our success is the result of the commitment...

  • Senior Fullstack Developer Sambla Group HQ, Stockholm

    2 weeks ago

    Stockholm, Stockholm, Sweden Sambla Sverige Full time

    Sambla Group is a fintech company with a clear goal – to make loans better for all. We need you, your ambition and your skills on our journey. We have become the fast-growing fintech company that we are today - bridging the gap between borrowers and lenders - thanks to all the 300+ amazing people who work here.Our success is the result of the commitment to...

  • Customer Retention Director

    2 days ago

    Stockholm, Stockholm, Sweden Sambla Sverige Full time

    Job Description:We are seeking a seasoned professional to lead our customer retention efforts as the Customer Retention Director. This role is critical in developing and executing comprehensive CRM and marketing automation strategies to increase customer lifetime value.The ideal candidate will have 5+ years of experience in developing and executing CRM and...

  • Group Director of Customer Success

    3 weeks ago

    Stockholm, Stockholm, Sweden Mercell Full time

    At Mercell, we're on a mission to revolutionize public procurement, making it more accessible and effortless for both buyers and suppliers. With a culture built on trust, collaboration, and continuous growth, we offer an environment where your leadership can truly make an impact.As we continue our transformation, we are looking for a Group Director of...

  • Marketing Specialist HQ · Stockholm

    3 weeks ago

    Stockholm, Stockholm, Sweden BrightBid AB Full time

    BrightBid is a rapidly growing AdTech company using the best of AI and human expertise to assist scaling Google Ads optimisation for businesses and help drive customer acquisition. Combined with all various areas of BrightBid's in-house expertise, its AI and human-led offering enables companies to gain advertising competitive advantage, seeing at least a 35%...

  • Retention Strategy Lead

    2 days ago

    Stockholm, Stockholm, Sweden Sambla Sverige Full time

    Your Role:You will craft, implement, and refine advanced retention strategies, meticulously balancing innovative customer engagement tactics with robust data analysis and segmentation.Your role will require a deep engagement with our Marketing Automation systems to streamline processes and elevate the effectiveness of our communication strategies.Closing...

  • Backend Developer with React Experience

    7 days ago

    Stockholm, Stockholm, Sweden Sambla Sverige Full time

    As a JavaScript developer, you'll have the opportunity to make a significant impact on the development and success of our brand-new pension advisory service. At Sambla Sverige, we're committed to creating a customer-facing product that's designed to meet the needs of our customers. With a focus on delivering a great user experience, we're looking for a...

  • Head of Digital Marketing

    1 week ago

    Stockholm, Stockholm, Sweden MacGregor Black Full time

    Head of Digital MarketingAre you a strategic digital leader with experience driving both brand growth and e-commerce performance?Do you have a proven track record of developing digital marketing strategies while leading high-performing teams?Are you ready to take ownership of a key role within an international brand, shaping its digital success?MacGregor...

  • Marketing Automation Manager

    2 days ago

    Stockholm, Stockholm, Sweden Sambla Sverige Full time

    About You:We are looking for an experienced professional with a strong background in CRM and marketing automation.The ideal candidate will have a proven track record of developing and executing comprehensive CRM and marketing automation strategies to increase customer lifetime value.He/She will have demonstrated leadership abilities with a track record of...

  • Head of Group Finance

    2 weeks ago

    Stockholm, Stockholm, Sweden Boardtalk Executive AB Full time

    Hoist Finance is looking for a Head of Group Finance to manage the group's Finance function.Hoist Finance is an asset manager specialised in non-performing loans (NPLs). For more than 25 years, we have focused on investing in and managing debt portfolios and have become one of the leading debt restructuring companies in Europe. We purchase NPLs from our...

  • Head of Customer Experience

    2 weeks ago

    Stockholm, Stockholm, Sweden TV4 Group Full time

    Head of Customer Experience – TV4 Media, StockholmHar du en passion för digitala kundupplevelser och vill göra skillnad i en av Nordens ledande medieorganisationer? Fantastiskt – då kan detta vara ditt nästa steg Vi på TV4 söker nu en Head of Customer Experience som vill leda vårt CX-team mot nya höjder. Om du känner att detta är rollen för...

  • Regional Chief Customer Success Officer

    1 week ago

    Stockholm, Stockholm, Sweden Loopia Group AB - Stockholm Full time

    Regional Chief Customer Success OfficerLoopia Group ABKommun: StockholmAbout the companyTeam.blue is a leading European digital services company, empowering businesses to build and grow their online presence. We are now looking for a Regional Chief Customer Success Officer (CCSO) to drive the transformation of customer care into customer success in the...

  • Head of Customer Base Management

    3 weeks ago

    Stockholm, Stockholm, Sweden Telenor Sverige AB - Stockholm Full time

    Head of Customer Base ManagementKommun: StockholmKrav:Verksamhetsanalytiker - erfarenhet efterfrågasLooking for a workplace for the future? At Telenor, you own your career. Here, you'll have the opportunity to make the most of your dreams and expertise while contributing to technological innovations that are barely even imagined today. Innovations that we...

  • Chief Customer Loyalty Officer

    1 week ago

    Stockholm, Stockholm, Sweden TN Sweden Full time

    Company OverviewSambla Group is a fintech company that revolutionizes the lending industry by making loans better for all. With a strong commitment to delivering exceptional customer journeys and innovative consumer finance products, we empower individuals to improve their personal finances.We have grown to over 350 employees across Sweden, Norway, Finland,...

  • Head of Group Finance

    2 weeks ago

    Stockholm, Stockholm, Sweden Hoist Finance AB Full time

    Join to apply for the Head of Group Finance role at Hoist Finance.Hoist Finance is looking for a Head of Group Finance to manage the group's Finance function.Hoist Finance is a trusted debt restructuring partner to international banks and financial institutions. The company purchases consumer bank loans that are in default status. In doing so, they free up...

  • Head of Group Business Control

    6 days ago

    Stockholm, Stockholm, Sweden Assessio Group - Stockholm Full time

    KravBusiness controller - erfarenhet efterfrågasJoin Our Growth JourneyAre you ready to make a significant impact in a fast growing HR Tech SaaS company? At Assessio Group, we operate across Sweden, Norway, Denmark, the Netherlands, Estonia and Germany. We are seeking a strategic and data-driven Head of Group Business Control to join our team at the...

  • Head of Customer Growth and Retention

    7 days ago

    Stockholm, Stockholm, Sweden Loopia Group AB Full time

    About the companyteam.blue is a leading European digital services company empowering businesses to build and grow their online presence. We're committed to delivering innovative solutions that meet the evolving needs of our customers.We're currently looking for a Regional Chief Customer Success Officer to drive the transformation of customer care into...

  • Head of Customer Lifecycle Management

    1 day ago

    Stockholm, Stockholm, Sweden Globalconnect Full time

    Head of Customer Lifecycle Management - B2BWould you like to lead a team that uses data, digital tools and AI to improve the customer experience—and make a real business impact while doing it?You'll lead a team of skilled business experts dedicated to managing and enhancing our existing customer portfolio. Your mission is to drive customer loyalty, reduce...