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Marketing Automation Manager

2 weeks ago

Stockholm, Stockholm, Sweden Sambla Sverige Full time

About You:

We are looking for an experienced professional with a strong background in CRM and marketing automation.

The ideal candidate will have a proven track record of developing and executing comprehensive CRM and marketing automation strategies to increase customer lifetime value.

He/She will have demonstrated leadership abilities with a track record of successfully leading, mentoring, and scaling high-performing teams in a dynamic environment.

Responsibilities:

  • Develop and execute comprehensive CRM and marketing automation strategies to increase customer retention and to increase customer lifetime value.
  • Continuously assess and refine customer segmentation and targeting approaches.
  • Oversee the integration and optimization of marketing automation tools and processes, ensuring seamless execution of campaigns and maximization of system capabilities.
  • Lead and mentor a team of CRM and marketing automation professionals.
  • Define, monitor and analyse critical metrics and KPIs.
  • Challenge and improve overall customer experience to boost retention rates and improve cross-sell activities.