Marketing Automation Specialist

24 hours ago


Stockholm, Stockholm, Sweden Bokadirekt AB Full time

Bokadirekt AB is Sweden's largest marketplace for beauty and health, with over 20,000 connected specialists.

Every month, nearly 2 million bookings are made through their website and app.

SUCCESSFUL CANDIDATE PROFILE

The ideal candidate will be passionate about creating marketing flows that engage and convert.

In this role, you'll play a key role in building and optimizing the marketing automation strategy from the ground up.

KEY RESPONSIBILITIES

  • Implement, manage, and optimize marketing automation workflows.
  • Collaborate with sales and marketing to develop lead-scoring models and audience segmentation.
  • Evaluate data quality and integrations between platforms like CRM and marketing automation tools.
  • Design and execute email campaigns, landing pages, and nurturing programs for B2B leads.
  • Create campaigns for users to drive loyalty and retention (B2C).
  • Analyze and act on campaign KPIs to continuously improve results.

REQUIREMENTS

  • 3–5 years of experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot).
  • Background in SaaS, especially B2B2C, is highly desirable.
  • A strong understanding of lead nurturing, lead scoring, and data-driven marketing.
  • Familiarity with CRM integrations and workflow analysis.
  • An analytical mindset and a collaborative spirit across teams (Marketing, Sales, Customer Success, Product, and Tech).


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