Digital Marketing Transformation Consultant
2 days ago
We are a digital marketing agency that drives customer acquisition and activation through the strategic use of marketing technology, data, and advice.
Job Overview
This role is for a senior-level professional with expertise in customer lifecycle management, personalization, and CRM systems. You will work closely with clients to develop and implement data-driven marketing strategies that drive business growth.
Key Responsibilities
- Lead end-to-end personalization projects from strategy and planning to execution and optimization
- Work hands-on in marketing automation tools to implement customer journeys
- Test, measure, and analyze the effectiveness of communication and identify improvements
- Develop and execute personalized marketing strategies using Customer Data Platforms (CDPs), marketing automation tools, CRM, and other relevant technologies
- Collaborate with cross-functional teams including marketing, sales, IT, and data analytics to align customer lifecycle management initiatives with business objectives
Requirements
- 5+ years of experience in CRM, customer lifecycle management, personalization, or related fields with a proven track record of success
- Employee experience from a B2B or B2C company
- Proven business results of CRM/personalization initiatives
- Expertise in Customer Data Platforms (CDPs), marketing automation tools, CRM systems, and IT architecture
- Strong technical knowledge with hands-on experience in platforms such as Salesforce, Braze, Adobe, Hubspot, or similar
- Proven project management skills with the ability to manage cross-functional teams and deliver on-time, on-budget projects
- Excellent communication skills with the ability to translate technical solutions into business terms for non-technical stakeholders
What We Offer
- The opportunity to develop your know-how and discuss customer needs and trends with colleagues
- The possibility to combine working from home, the office, and at client offices
- Respect for the personal situation and a healthy work/life balance
- Great benefits such as pension contribution, wellness allowance, and 30 days of paid vacation
- A platform for individual growth through collaboration across our agency network
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