Marketing Operations Manager
2 days ago
About the Job
We are seeking a highly skilled Marketing Operations Manager to join our team in Sweden or remotely within Europe. As a Demand Generation Manager, you will play a crucial role in securing the success of our company by developing and optimizing our demand generation programs.
Key Responsibilities:- Develop and implement multi-channel demand generation and account-based marketing strategies to drive quality and high-intent inbound leads.
- Request, manage and implement content for campaigns from content creators, including web pages, email marketing, social media, and offline channels.
- Develop and perform multi-channel content distribution plans, preferably using content pillar, lead nurturing and account-based marketing concepts.
- Ensure campaigns, landing pages and other relevant channels are properly set up, implemented, and optimized.
- Perform activities such as webinars and assist in researching, conducting the presentation and content.
- Identify and perform co-marketing initiatives with current and potential partners that support your objectives.
- Work together with our partner agencies, e.g. growth and SEO, to create and maintain high visibility of our generated content.
- Leverage relevant technologies to optimize lead nurturing processes, campaigns, and website experiences.
- Analyze and report on lead generation performance and provide recommendations for improvement.
About You
We are looking for an experienced B2B marketer who has worked closely with commercial and creative teams. You should be analytical and like to work both strategically and hands-on, managing Hubspot, automated workflows or building landing pages.
You should have:
- 2+ years of relevant marketing experience in demand generation, account-based marketing, marketing automation, and/or digital marketing in a B2B.
- Strong experience in distributing content, email marketing and website optimization.
- Excellent understanding of the lead generation, and lead nurture processes as well as reporting on lead generation performance.
- Proficiency in marketing automation and CRM software, such as Hubspot.
- Strong understanding of digital marketing best practices and trends.
- Proven ability to develop and execute successful campaigns.
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