Digital Growth Marketer

2 days ago


Stockholm, Stockholm, Sweden 360Player Full time
About Us

We're a cutting-edge sports tech company that's revolutionizing the way sports organizations operate. Our comprehensive platform supports everything from payment management and scheduling to athlete development and video analysis.

Marketing Leadership Opportunity

We're seeking a Marketing Lead with a commercial mindset to define, execute, and scale our marketing strategy. This pivotal role combines strategic leadership with hands-on implementation to drive lead generation, manage digital campaigns, and create impactful content that accelerates 360Player's global growth.

Responsibilities
  • Develop Marketing Strategy: Create and continuously improve our marketing strategy for our global product, understanding different market dynamics.
  • Drive Demand Generation: Plan, execute, and analyze marketing campaigns to grow inbound leads and optimize marketing performance.
  • Manage Search and Advertising: Manage paid search and social advertising channels, including Google Ads and LinkedIn, to achieve a high return on ad spend (ROAS).
  • Lead Content and SEO: Lead efforts to improve keyword optimization and develop compelling content assets, such as case studies, whitepapers, and blogs, that attract and convert prospects.
  • Bolster Organic Growth: Boost online visibility and engagement through targeted initiatives that drive organic traffic growth.
  • Analyze and Optimize: Establish and monitor KPIs, analyze campaign performance data, and adjust strategies to achieve better outcomes.
Requirements

You're a seasoned marketer with a blend of strategic vision and operational know-how. You excel in creating and executing campaigns that deliver measurable results and thrive in a dynamic, fast-paced environment.

  • At least 5 years of experience in B2B SaaS marketing.
  • Proven success in scaling marketing campaigns and managing substantial advertising budgets.
  • Hands-on expertise with marketing tools such as Google Ads, Google Analytics, HubSpot, and A/B testing platforms.
  • Familiarity with programmatic advertising and marketing automation tools is a plus.


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