Global Marketing Strategist

3 days ago


Stockholm, Stockholm, Sweden 360Player Full time
Company Overview

360Player is a global sports tech platform that simplifies and enhances operations for sports organizations worldwide. With a presence in over 50 countries, we're driving rapid growth by providing a comprehensive platform that supports everything from payment management and scheduling to athlete development and video analysis.

About the Role

We're seeking a Marketing Lead with a commercial mindset to define, execute, and scale our marketing strategy. This pivotal role combines strategic leadership with hands-on implementation to drive lead generation, manage digital campaigns, and create impactful content that accelerates 360Player's global growth.

Key Responsibilities
  • Define and Drive Strategy: Create and continuously improve our marketing strategy for our global product, understanding different market dynamics.
  • Demand Generation: Plan, execute, and analyze marketing campaigns to grow inbound leads and optimize marketing performance.
  • Search and Advertising: Manage paid search and social advertising channels, including Google Ads and LinkedIn, to achieve a high return on ad spend (ROAS).
  • Content and SEO: Lead efforts to improve keyword optimization and develop compelling content assets, such as case studies, whitepapers, and blogs, that attract and convert prospects.
  • Organic Growth: Boost online visibility and engagement through targeted initiatives that drive organic traffic growth.
  • Reporting and Metrics: Establish and monitor KPIs, analyze campaign performance data, and adjust strategies to achieve better outcomes. Provide actionable insights to the broader team.
Your Qualifications

You're a versatile and experienced marketer with a blend of strategic vision and operational know-how. You excel in creating and executing campaigns that deliver measurable results and thrive in a dynamic, fast-paced environment. You're excited about playing a key role in scaling a global company and driving its growth through innovative marketing strategies.

  • At least 5 years of experience in B2B SaaS marketing.
  • Proven success in scaling marketing campaigns, managing substantial advertising budgets, and reducing customer acquisition costs.
  • Hands-on expertise with marketing tools such as Google Ads, Google Analytics, HubSpot, and A/B testing platforms.
  • Familiarity with programmatic advertising and marketing automation tools is a plus.
  • Comfortable working with international markets, with a global perspective that helps tailor campaigns for diverse audiences.


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