Influencer Marketing Strategist

1 day ago


Stockholm, Stockholm, Sweden H & M Hennes & Mauritz Gbc AB Full time
Job Overview

& Other Stories is a fashion-forward brand seeking an experienced Influencer Specialist to lead our influencer marketing efforts. This role plays a pivotal part in enhancing brand visibility, driving customer engagement, and positioning our fashion house as a leader in the industry.

Key Responsibilities:
  • Influencer Strategy Development: Design and execute a comprehensive influencer marketing strategy that aligns with our overall Brand & Marketing goals.
  • Campaign Management: Plan and manage end-to-end influencer campaigns, including briefing, execution, and post-campaign analysis.
  • Influencer Identification & Outreach: Shape and negotiate paid engagements with talent directly or via partners, ensuring optimal brand representation and value.
  • Content Collaboration: Work closely with partners and/or influencers to develop high-quality, on-brand content for social media, blogs, and other digital platforms.
  • Performance Tracking: Analyze the effectiveness of influencer campaigns using KPIs such as reach, engagement, conversions, and ROI.

We are looking for a candidate with 8+ years of experience in social media marketing, with at least 5+ years in influencer marketing. Strong negotiation and relationship-building skills are essential, along with experience managing influencer strategies for large global brands.



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