Digital Marketing Strategist

2 days ago


Stockholm, Stockholm, Sweden TN Sweden Full time
Company Overview:
At TN Sweden, our mission is to enrich society with a fundamentally fresh social community called basense. This platform enables user-generated reviews, crowd curation, maximizing trustworthiness, and a shared economy business model. Basense users can generate and curate reviews on products, services, and events, creating a space for meeting new friends, getting inspired by new ideas, and ultimately, we invite everyone to capitalize on their reviews in a shared affiliate business model.

Job Description:
We are seeking a passionate, out-of-the-box thinking Chief Marketing Officer (CMO) to lead our B2C+B2B Marketing strategy. The successful candidate will initially focus on lighthouse campaigns to ramp up basense User and Ambassador count while kick-starting our revenue streams across affiliate partnerships. Key responsibilities include planning and executing lighthouse campaigns building on basense use cases, planning and executing the affiliate partnership acquisition with merchants, and leading and scaling influencer and ambassador acquisition strategies.

Key Responsibilities:
- Lighthouse Campaigns: Develop and execute marketing strategies that showcase basense's unique value proposition.
- Commercial Growth: Identify and onboard key partners to drive revenue growth.
- User Growth: Plan and execute user acquisition and retention strategies to increase basense's user base.
- Ambassador Programs: Establish and manage influencer networks to promote basense's brand and offerings.
- Excel in Value Selling: Optimize monetization strategies across affiliate partnerships to maximize revenue potential.
- Targeting % Branding: Develop and execute branding and marketing activities to strengthen basense's market presence.
- Market Expansion: Develop market entry strategies for new regions to expand basense's reach.

Requirements:
As a successful Chief Marketing Officer, you will have a proven track record of executive experience in digital ventures, with a minimum of 10 years of leadership experience. You will also have a strong understanding of marketing and sales processes, as well as the ability to navigate complex systems and drive innovative solutions. Additionally, you will have experience in growing influencer networks, onboarding merchants, and optimizing commercial metrics.

What We Offer:
- Unique Opportunity: Be part of a differentiated business model that offers a fresh perspective on social interaction.
- Remote and Global: Enjoy a 100% remote work culture with access to global markets.
- Compensation: Equity-based compensation that aligns with your success and growth.

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