Digital Marketing Leader

16 hours ago


Stockholm, Stockholm, Sweden inRiver inc Full time

At inriver inc, we're driven by a passion for innovation and a commitment to delivering exceptional digital experiences. As our Director Digital Marketing, you'll play a pivotal role in shaping our online presence and driving revenue growth through effective digital strategies.

About the Role

This is a senior leadership position responsible for leading and driving our overall digital marketing strategy. You'll oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, SEO, email, content, and paid media.

The successful candidate will lead a team of internal resources and agency partners in developing and implementing digital marketing initiatives that enhance our brand recognition, customer engagement, and revenue growth.

Key Responsibilities
  1. Own the website strategy to drive growth, aligning with business priorities and ensuring ongoing optimization that results in traffic, engagement, and revenue growth.
  2. Analyze and report on digital marketing performance, providing insights and proactive recommendations to drive continuous improvement.
  3. Be responsible for the website tech stack, working in partnership with Marketing Operations to identify issues and take action to resolve them, ensuring website health and performance.
  4. Own the performance of all digital channels (SEO, PPC, social media, email marketing, and content marketing) to achieve KPIs and business goals.
  5. Lead and develop the digital team and direct agency partners, providing direction and coaching as well as alignment around structured goals (OKRs).

You'll also be responsible for collaborating with the content team to deliver structure and content for SEO-led and customer journey content, analyzing customer journeys through the website, and reviewing and benchmarking competitor's search engine ranking performance.

Requirements

To succeed in this role, you'll need:

  • 8+ years' experience in digital marketing, with demonstrable experience of leading and growing teams.
  • Experience in delivering best-in-class web experiences to reduce buyer friction and improve conversion.
  • Excellent knowledge of Google Analytics, SEMrush etc., and marketing KPIs and growth levers with proven experience of improving rankings and increasing organic traffic.
  • Commercially astute and business-minded, having the company's ROI as the key driver of success.
  • Excellent communication skills and an ability to collaborate with internal stakeholders at all levels.


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