Digital Strategy Director
15 hours ago
CAIA Cosmetics was founded by Bianca Ingrosso in 2018 with a simple yet powerful vision: to make beauty of the highest quality accessible to all. Our products are crafted with intention, designed for effortless use, and aspire to create a sense of well-being. With formulations drawn from carefully chosen ingredients, each product is made in distinguished factories around the world. We're a beauty brand that stands for a promise - to offer the best in beauty, while reflecting our unwavering commitment to quality and care.
Job Description
As Head of Digital Engagement, you will shape and execute CAIA's digital strategy, driving engagement, brand growth, and alignment with business objectives. You'll oversee content planning, campaign integration, and performance tracking, ensuring excellence across all platforms. With a focus on both strategy and execution, you'll play a key role in elevating CAIA's digital presence and connecting with our global audience.
Key Responsibilities
- Define and implement CAIA's digital strategy in alignment with business goals.
- Lead, mentor, and develop the digital team to achieve outstanding results.
- Oversee and own the social media calendar, ensuring timely and impactful content delivery.
- Drive audience growth and engagement through best-in-class digital practices.
- Use analytics to monitor performance, optimize strategies, and report progress to the CMO and CEO.
- Collaborate cross-functionally to integrate digital initiatives with marketing and brand initiatives.
- Evaluate and refine all content to ensure alignment with CAIA's tone of voice and brand identity.
Essential Experiences and Qualifications
- Proven senior-level experience in digital strategy and team leadership.
- Strong track record of delivering measurable results through digital campaigns.
- In-depth knowledge of digital platforms, analytics, and industry trends.
- Exceptional communication and leadership skills, with a strategic and executional mindset.
- Fluent in English, both written and verbal.
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