Senior Marketing Strategist
2 days ago
Pocketlaw is a rapidly expanding AI legal tech company, reimagining legal work for every team. We enable companies to centralise legal processes and automate contract management through intuitive tools, automation, and AI.
Job DescriptionWe are seeking an experienced Senior Marketing Strategist to drive all our marketing initiatives. As a key member of the team, you will be responsible for developing and executing a comprehensive marketing strategy aligned with Pocketlaw's goals.
Key Responsibilities:
- Develop and Execute Marketing Strategy: Create and implement a strategic plan that drives pipeline growth through organic channels.
- Content Marketing: Lead content creation initiatives to engage our audience, support brand positioning, and drive customer engagement.
- Product Marketing: Collaborate with the product team to develop go-to-market strategies and ensure excellent communication of product value.
- Performance Marketing: Lead SEO & SEM consultants to optimise customer acquisition and revenue growth.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- Proven track record in a holistic marketing role, with focus on content and product (3+ years experience preferred).
- Strong leadership and project management skills with excellent communication.
- Data-driven mindset with a track record of optimising marketing performance.
- Interest in and experience of using AI tools in your daily work.
- Fluency in Swedish and English.
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