Regional Marketing Manager

1 day ago


Stockholm, Stockholm, Sweden efficy - Stockholm Full time

At efficy - Stockholm, we are looking for a talented Regional Marketing Manager to join our team and drive growth in the Nordic region.

About Us

Efficy is a leading European Customer Relationship Management (CRM) solution that provides businesses with complete, flexible, and customizable software to enable their growth. Our platform includes products for marketing automation, sales, project management, customer service, and customer nurturing. With over 300,000 users from 63 countries, we are committed to helping companies transform customer data into customer insight while simplifying employee work.

Job Description

We are seeking a skilled Regional Marketing Manager to develop and execute a comprehensive marketing strategy for the Nordic markets (Sweden, Denmark, Norway & Finland). The successful candidate will define and own their local marketing plan according to central guidelines, manage their local budget, and serve as the marketing contact for other local stakeholders, including sales, SDR, channel, and customer experience teams.

  • Develop a Nordic marketing plan, identifying and segmenting the target audience and developing marketing campaigns that effectively reach and engage with them.
  • Build and maintain the company's brand image and reputation in the Nordics, ensuring consistency across all marketing channels.
  • Partner with SDR and sales teams to drive sales pipeline and revenue through regional marketing activities using on- and offline channels for different business segments.
  • Owning overall responsibility for planning and executing multiple marketing programs using the right mix of digital marketing, inbound, and outbound marketing activities.
Requirements

To succeed in this role, you will need:

  • A degree in Marketing or equivalent through experience.
  • 6 to 10 years in a Regional Marketing role, preferably in a BtoB and fast-moving IT international environment.
  • Advanced knowledge of digital marketing.
  • Excellent organizational skills, able to manage multiple projects, and flexibility.
  • Drive, ambition, and a high-quality bar.
  • Data-driven and growth marketing mindset.
  • Ability to understand technical environments and solutions.
  • Fluent in Swedish and English, with additional Nordic languages a plus.
What We Offer

We provide a competitive salary package, a stable and growing company with an entrepreneurial mindset, high flexibility, and international growing opportunities. Join us in our mission to help companies succeed by transforming customer data into customer insight.



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