Sports Tech Marketing Leader

3 days ago


Stockholm, Stockholm, Sweden 360Player Full time
About Us

We're a leading global sports tech platform that empowers sports organizations to streamline their operations and enhance their performance. Our comprehensive platform supports everything from payment management and scheduling to athlete development and video analysis.

Job Description

We're seeking a Marketing Lead with a commercial mindset to define, execute, and scale our marketing strategy. This pivotal role combines strategic leadership with hands-on implementation to drive lead generation, manage digital campaigns, and create impactful content that accelerates 360Player's global growth.

Key Responsibilities
  1. Define and Drive Strategy: Develop and implement a comprehensive marketing strategy that aligns with our business objectives.
  2. Demand Generation: Plan and execute marketing campaigns to drive lead generation and optimize marketing performance.
  3. Search and Advertising: Manage paid search and social advertising channels to achieve a high return on ad spend (ROAS).
  4. Content and SEO: Lead efforts to improve keyword optimization and develop compelling content assets that attract and convert prospects.
  5. Organic Growth: Boost online visibility and engagement through targeted initiatives that drive organic traffic growth.
  6. Reporting and Metrics: Establish and monitor KPIs, analyze campaign performance data, and adjust strategies to achieve better outcomes.
Your Qualifications

You're a seasoned marketer with a proven track record of success in B2B SaaS marketing. You excel in creating and executing campaigns that deliver measurable results and thrive in a dynamic, fast-paced environment.

  • At least 5 years of experience in B2B SaaS marketing.
  • Proven success in scaling marketing campaigns and managing substantial advertising budgets.
  • Hands-on expertise with marketing tools such as Google Ads, Google Analytics, HubSpot, and A/B testing platforms.
  • Familiarity with programmatic advertising and marketing automation tools is a plus.


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