Demand Generation Specialist
3 days ago
About Our Company
We are a modern and user-friendly hiring platform that is used by midsize and enterprise companies all over the world. Our platform helps HR, recruiters, and hiring managers streamline their recruitment processes and provides a standout candidate experience.
The Jobylon Values- Cultivating a humanized workplace on trust, empathy, and transparency is key for us and something that is permeating our entire culture.
- We believe that the key to a real success lies in people feeling safe enough to be their full selves at work.
- We lead with a curious mind and dare to ask questions, make our voices heard, challenge each other and our product in order to bring the latest technology to the market.
- We bring out the best in each other by continually challenging one another and do not settle for average.
About the Role
We are seeking a highly skilled Demand Generation Specialist to join our team in Sweden or remotely within Europe. As a Demand Generation Manager, you will play a crucial role in securing the success of our company by developing and optimizing our demand generation programs.
Key Responsibilities:- Develop and implement multi-channel demand generation and account-based marketing strategies to drive quality and high-intent inbound leads.
- Request, manage and implement content for campaigns from content creators, including web pages, email marketing, social media, and offline channels.
- Develop and perform multi-channel content distribution plans, preferably using content pillar, lead nurturing and account-based marketing concepts.
- Ensure campaigns, landing pages and other relevant channels are properly set up, implemented, and optimized.
- Perform activities such as webinars and assist in researching, conducting the presentation and content.
- Identify and perform co-marketing initiatives with current and potential partners that support your objectives.
- Work together with our partner agencies, e.g. growth and SEO, to create and maintain high visibility of our generated content.
- Leverage relevant technologies to optimize lead nurturing processes, campaigns, and website experiences.
- Analyze and report on lead generation performance and provide recommendations for improvement.
About You
We are looking for an experienced B2B marketer who has worked closely with commercial and creative teams. You should be analytical and like to work both strategically and hands-on, managing Hubspot, automated workflows or building landing pages.
You should have:
- 2+ years of relevant marketing experience in demand generation, account-based marketing, marketing automation, and/or digital marketing in a B2B.
- Strong experience in distributing content, email marketing and website optimization.
- Excellent understanding of the lead generation, and lead nurture processes as well as reporting on lead generation performance.
- Proficiency in marketing automation and CRM software, such as Hubspot.
- Strong understanding of digital marketing best practices and trends.
- Proven ability to develop and execute successful campaigns.
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