Digital Marketing Workflow Coordinator
1 day ago
Bokadirekt is at the forefront of the Swedish beauty and health industry, with over 20,000 connected professionals using its platform.
Every month, almost 2 million bookings take place via their website and app.
About the Role
We're seeking a talented individual to join our team as a Marketing Automation Specialist.
This exciting opportunity involves developing and optimizing our marketing automation strategy from scratch.
Main Responsibilities
- Develop, manage, and refine marketing automation workflows.
- Collaborate with our sales and marketing teams to design lead-scoring models and segment audiences.
- Ensure the accuracy and efficiency of data integration between platforms, including CRM and marketing automation tools.
- Conceptualize and execute targeted email campaigns, landing pages, and nurturing programs for B2B clients.
- Create campaigns to foster user loyalty and retention in the B2C sector.
- Monitor and improve campaign performance based on Key Performance Indicators (KPIs).
Your Qualifications
- Experience working with marketing automation software (e.g., HubSpot, Marketo, Pardot) for 3–5 years.
- Previous background in Software-as-a-Service (SaaS), particularly in the B2B2C space, is highly beneficial.
- Demonstrated expertise in lead nurturing, lead scoring, and data-driven marketing strategies.
- A solid understanding of CRM integrations and workflow analysis.
- An analytical mindset combined with excellent teamwork skills across departments (Marketing, Sales, Customer Success, Product, and Technology).
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