Digital Marketing Workflow Coordinator

1 day ago


Stockholm, Stockholm, Sweden Bokadirekt AB Full time

Bokadirekt is at the forefront of the Swedish beauty and health industry, with over 20,000 connected professionals using its platform.

Every month, almost 2 million bookings take place via their website and app.

About the Role

We're seeking a talented individual to join our team as a Marketing Automation Specialist.

This exciting opportunity involves developing and optimizing our marketing automation strategy from scratch.

Main Responsibilities

  1. Develop, manage, and refine marketing automation workflows.
  2. Collaborate with our sales and marketing teams to design lead-scoring models and segment audiences.
  3. Ensure the accuracy and efficiency of data integration between platforms, including CRM and marketing automation tools.
  4. Conceptualize and execute targeted email campaigns, landing pages, and nurturing programs for B2B clients.
  5. Create campaigns to foster user loyalty and retention in the B2C sector.
  6. Monitor and improve campaign performance based on Key Performance Indicators (KPIs).

Your Qualifications

  • Experience working with marketing automation software (e.g., HubSpot, Marketo, Pardot) for 3–5 years.
  • Previous background in Software-as-a-Service (SaaS), particularly in the B2B2C space, is highly beneficial.
  • Demonstrated expertise in lead nurturing, lead scoring, and data-driven marketing strategies.
  • A solid understanding of CRM integrations and workflow analysis.
  • An analytical mindset combined with excellent teamwork skills across departments (Marketing, Sales, Customer Success, Product, and Technology).


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