Head of Digital Marketing
4 days ago
Head of Digital Marketing
Are you a strategic digital leader with experience driving both brand growth and e-commerce performance?
Do you have a proven track record of developing digital marketing strategies while leading high-performing teams?
Are you ready to take ownership of a key role within an international brand, shaping its digital success?
MacGregor Black is partnering with a Global Consumer Goods brand to recruit a Head of Digital Marketing. This is an exciting opportunity to join a fast-paced, brand-focused team at their Stockholm headquarters, where you will play a pivotal role in increasing brand awareness and driving revenue through digital channels.
As Head of Digital Marketing, you will be responsible for leading a global team overseeing digital brand marketing, paid media, performance marketing, and search strategies. You will work closely with E-commerce, Brand leadership, and Regional Managers to develop and implement data-driven initiatives that attract new customers, strengthen brand positioning, and maximize revenue.
This is a full-time role based in Stockholm, offering the opportunity to shape digital marketing strategy at a global level.
Key Responsibilities
- Lead and develop a team of social media, brand marketing, and performance marketing specialists, managing a global digital marketing budget to maximize customer engagement and brand equity.
- Drive end-to-end digital strategies that balance brand-building with performance marketing, ensuring alignment with overall business objectives.
- Collaborate with Brand and GTM teams to create high-impact campaigns, working closely with HQ and regional stakeholders on budget allocation, strategy, and performance optimization.
- Oversee paid media, search marketing, and social channels, optimizing across platforms such as Meta Ads Manager, Google Ads Manager, TikTok, Pinterest, Snapchat, YouTube, and Affiliates.
- Partner with content and creative teams to develop compelling digital campaigns that enhance customer experience and drive brand loyalty.
- Utilize data insights, attribution modeling, and customer behavior analysis to refine marketing strategies, improve conversion rates, and drive ROI.
What We're Looking For
- 6+ years of experience in digital marketing, with expertise in both brand building and e-commerce strategies.
- Strong leadership skills with a track record of managing and mentoring teams.
- Hands-on experience developing and executing digital paid media campaigns.
- Strategic thinker with a test-and-learn approach, staying ahead of digital marketing trends.
- Proactive, structured, and results-driven, with fluency in English.
- A degree in business or marketing (BSc/BA or MSc/MA).
Competitive Salary + Benefits
For more information, please contact Gabby Zachrisson.
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