Head of Marketing

5 days ago


Stockholm, Stockholm, Sweden FwB Agency Full time

FwB agency is a rapidly growing creative full-service agency known for pushing boundaries. FwB focuses on delivering measurable results with the perfect blend of creative strategy, execution and business impact. The team has a great track-record of executing brand-strengthening strategies for high-profile brands as well as operational in-house experiences from well-renowned scale-ups. We are now looking for a Head of Marketing to join us.

As the Head of Marketing at FwB, you will lead our marketing vertical, driving successful client activations through innovative, results-driven campaigns. This role combines strategic planning with hands-on execution, supporting clients across industries in launching dynamic marketing initiatives across various channels. The ideal candidate is an experienced marketing professional with a deep understanding of media and marketing strategy and execution, client relationship management, and tailored solutions that achieve exceptional results.

Responsibilities

Marketing Plan and Execution

  • Develop, oversee, and execute marketing activations for clients across channels, ensuring alignment with client objectives, KPIs, and the latest industry trends.
  • Integrate media planning and buying into marketing strategies, optimizing channel selection to maximize impact and ROI.

Media Expertise

  • Develop comprehensive media strategies, including paid, earned, and owned media, to amplify campaign reach and effectiveness.
  • Collaborate with media partners and vendors to negotiate placements, rates, and value-added opportunities.
  • Stay current on media trends, tools, and platforms, applying insights to enhance client outcomes.

Client Relationship Management

  • Act as the primary marketing advisor for clients, building and nurturing strong relationships.
  • Present marketing plans clearly and persuasively, ensuring buy-in from stakeholders.
  • Proactively communicate campaign progress, results, and recommendations, aligning client expectations with achievable goals and high-impact solutions.
  • Lead and collaborate with cross-functional teams — including strategists, creatives, project leaders, and coordinators — to ensure cohesive campaign development and seamless execution across channels.

Reporting

  • Own and oversee performance metrics, analyze data, and provide regular reports to clients, identifying opportunities for growth and optimization.

Trendspotting and Industry Expertise

  • Stay up-to-date with industry trends, social media updates, and best practices, incorporating these insights into client strategies to maintain a competitive edge.

Qualifications

  • Experience: 6+ years of experience in marketing, preferably within a digital or creative agency, with a strong background in media planning and execution alongside marketing campaigns.
  • Media Expertise: Proven track record in media planning, buying, and optimization across platforms (e.g., Meta, Google Ads, programmatic).
  • Skills: Strong project management, organizational, and communication skills. Proficiency in marketing, media, and analytics tools (e.g., Google Analytics, Meta Business Suite, and DSPs).
  • Client-Centric Mindset: Demonstrated ability to build and maintain client relationships, with a keen understanding of client needs and industry challenges.
  • Analytical Approach: Data-driven, with the ability to translate analytics into actionable insights and measurable recommendations for clients.

Submit your resume and a cover letter detailing your relevant experience and why you're the perfect fit for this role to fei-fei@fwbmarketing.com.

Seniority level
  • Executive
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries
  • Media Production
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