Digital Marketing Manager
5 days ago
We are seeking a skilled Digital Marketing Manager to join our team at TN Sweden. As a key member of our sales organization, you will be responsible for recovering and maximizing online sales and in-house-share for our assigned accounts.
The primary focus of this role is to lead Sony's efforts with key local customers as the functional marketing expert to maximize and optimize Sony's online/offline presence/marketing and 360° marketing during the full consumer journey.
You will develop assigned customer online and offline strategy & visibility maximization in coordination with the Country Sales Manager and Trade Marketing Manager.
- Manage & coordinate all instore and digital marketing activities within the assigned channel.
- Work closely with the channel head and sell-in team for goal setting and activation plan, designing and implementing digital initiatives to drive Sony higher online sales within the assigned Sony business partners.
- Ensure online best visibility & experience (contents & location) within the channel partners, ensuring that the ranged products are shown in a compelling way and with relevant contents to the end users to drive omnichannel conversion – Online SLC (Selection, Location, Condition).
- Improve search engines and organic rankings within the channel (Sony USP wording and visibility in accordance with search relevance).
- Ensure omnichannel consistent and optimal product communication message within the assigned Sony business partners.
- Work with cross-functional teams through implementation and compliance of product communication for ensuring desired results.
- Measure and evaluate ROI and sales and promotion effectiveness of all online trade marketing activities within the channel.
- Gather marketing campaign data, evaluate the impact of strategies, and report the results.
- Target specific customer channels to promote SONY products, including pay-per-click ads, SoMe platforms, email, website contents, and SEO strategies.
- Determine which platforms to advertise on and adapt campaigns accordingly.
- Deliver online targets / Analyze market/retail data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
- Effectively communicate with Channel Head Team and Directors.
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