Marketing Activation Manager Digital DACH

3 days ago

Stockholm, Stockholm, Sweden Essity Full time

Marketing Activation Manager Digital DACH (d/f/m)

Marketing Activation Manager Digital DACH (d/f/m)

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda, and Zewa.

For our marketing department, we are looking for a Digital Activation Manager DACH in the area TENA to support our team as soon as possible, limited for 2 years either in Hamburg or Mannheim.

Your Role

  • You lead local B2C and B2B digital TENA activation campaigns for the DACH markets.

  • You are responsible for the always-on social media approach, page management, and digital infrastructure like landing pages and website.

  • You lead the local TENA B2C loyalty email program for DE and AT, in close cooperation with your colleagues in BENE.

  • You lead the planning and execution of non-digital brand communication as print/pr.

  • You are responsible for the overall TENA DACH digital budget and performance.

  • You work closely with the TENA Brand and Activation Managers in DACH to improve a full digital funnel approach, leveraging other global and local teams for necessary input.

  • You partner with our global department on local market SEO/SEA strategy and execution.

You Identify Yourself With

Even if not all of the following points apply to you, we would be happy to get to know you and talk about the possibility of working with you

  • Ability to develop innovative marketing approaches and enthusiastically capture the attention of the B2C/B2B target audience (for example CGRs, pharmacies, etc.).

  • Effective verbal and written communication with internal teams and external partners.

  • Advanced knowledge of digital and offline communication in B2C/B2B contexts.

  • Experience in social media and campaign management.

  • Strong collaboration and influencing skills as well as analytical and conceptual skills.

  • Fluent in written and spoken German and English.

Our Benefits for You

  • Compensation & Benefits
    Compensation according to the chemical tariff, yearly special payment, holiday allowance and bonus, pension schemes, anniversary bonus, child allowance, Corporate Benefits & other employee benefits.

  • Work-Life-Balance
    Hybrid working model, flexible working hours, overtime compensation, 37.5h week, 30 days of vacation, future amount (can be used as 5 days of vacation, Lease-a-bike or payout), lifetime working time account.

  • Learning & Development
    Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs.

  • Health & Well-being
    Discounted fitness membership, health and well-being month, Walk-and-Talk Meetings, nilo.health & mindfulness courses, "PME Familienservice", employee surveys.

  • Team & Collaboration
    People culture, communities & networks, co-working spaces, leadership guidelines, canteen.

  • Mobility
    Public transport allowance, bicycle parking, free car parking, e-charging stations.

This is Us

At Essity, our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being, diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.

Application End Date:Job Requisition ID:

Essity250797

About Us

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being enables customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity

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