Head of Marketing

2 weeks ago

Stockholm, Stockholm, Sweden hormona Full time
Head of Marketing

Hormona is a data-driven women's health company, on a mission to revolutionize women's health. Our award-winning app is the first comprehensive personalized hormone tracking app that helps women of all ages understand and optimize their individual cycle and hormone health. Through a wide range of popular features such as hormone, cycle, period, and symptom tracking, daily health insights, hormone education, dietary advice, and symptom-mitigating tips and plans, Hormona is pioneering the area of "Hormone Health" and cycle optimization.

Who We're Looking For:

We're looking for a visionary and growth-focused leader to spearhead our global marketing strategy. As the Head of Marketing, you will lead the charge in scaling Hormona's brand globally, creating and executing growth strategies that resonate with audiences across diverse markets. You should have experience building and scaling international brands and leveraging data-driven marketing to fuel user acquisition and brand loyalty across a wide range of regions.

You thrive on scaling growth globally, from identifying market opportunities to executing campaigns that span multiple countries and cultures. If you are passionate about women's health and eager to make a global impact through innovative marketing, we want you to join our team.

Role Overview:

Global Brand Strategy & Positioning:

  1. Develop and lead Hormona's global marketing strategy, positioning the brand as a leader in women's health in key markets across Europe, North America, and beyond.
  2. Tailor brand messaging to diverse cultural nuances while ensuring a consistent global brand voice that resonates with women of all backgrounds.
  3. Execute market-specific strategies to expand our presence in new regions, ensuring successful market entry and awareness building.

Growth Marketing & Global Expansion:

  1. Lead growth marketing efforts on a global scale, driving user acquisition and retention across multiple digital channels (social media, paid search, influencers, affiliates, and more).
  2. Spearhead localization efforts to ensure our marketing campaigns are relevant and impactful in different regions, optimizing for local behavior and trends.
  3. Implement growth hacking strategies to test and scale new markets, driving high-quality traffic and converting users across diverse geographic areas.

Data-Driven Insights & Performance:

  1. Leverage data and analytics to monitor global marketing performance and optimize campaigns for maximum ROI across all digital channels.
  2. Work closely with the data team to track key performance indicators (KPIs) across regions, ensuring campaigns are optimized for both global and local markets.
  3. Utilize A/B testing and analytics tools to measure and refine strategies, adjusting campaigns based on real-time insights.

Digital Marketing & Community Engagement:

  1. Develop and execute digital marketing strategies that target international audiences, including social media, SEO, email, and content marketing.
  2. Build and nurture a global community of users and brand advocates, driving engagement and fostering loyalty across all touchpoints.
  3. Lead influencer marketing and affiliate programs globally, building partnerships that amplify brand reach and create organic growth in local markets.

Creative Leadership & Brand Storytelling:

  1. Lead and inspire the creative team to develop powerful campaigns that resonate with women worldwide, blending cultural relevance with Hormona's core values.
  2. Ensure all creative assets, from visual identity to content, align with the global brand strategy while maintaining flexibility to adapt for local markets.
  3. Oversee the development of educational content, resources, and campaigns that elevate Hormona's thought leadership on a global scale.

What You Bring:

  1. 5+ years of experience in marketing, with a focus on brand and growth marketing, scaling across multiple international markets.
  2. Proven experience in brand strategy and market expansion, with a deep understanding of localization and cultural nuances.
  3. Expertise in performance marketing across channels such as social media, paid search, email marketing, and influencer partnerships, with a track record of scaling in international markets.
  4. Strong background in data-driven marketing, with the ability to use analytics platforms to guide decisions and optimize performance on a global scale.
  5. Strong design skills, with proficiency in design tools (Adobe Creative Suite, Figma, etc.) and a hands-on approach to design.
  6. Strong understanding of growth hacking techniques and digital marketing trends in various regions.

What we offer you:

  1. A friendly, curious, and international working environment with a small, ambitious team.
  2. Flexible working opportunities.
  3. Impact the future of the company.
  4. Fun meet-ups with the whole team around Europe.
  5. Play a big role in our mission to improve the future of female health.
  6. Competitive salary with the opportunity for options.

As the Head of Marketing, you'll have the unique opportunity to lead the expansion of Hormona's platform, driving measurable results that impact both the business and the lives of millions of women. Join us and help transform women's health through data-driven innovation and growth.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Wellness and Fitness Services

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