Marketing Director Position

3 weeks ago


Stockholm, Stockholm, Sweden Sinch Full time

Sinch is a Customer Communication Cloud company with a mission to enable meaningful conversations at scale. We provide a unified customer experience across messaging, voice, and email, helping businesses deliver personalized experiences that truly revolve around their customers.

We're looking for a visionary and strategic leader to join our Product & Partner Marketing team. As the Director of Market & Solution Strategy, you'll report directly to the SVP of Product & Partner Marketing and be responsible for building this function and team from the ground up.

This role is crucial in shaping and executing Sinch's market approach and positioning. You'll work closely with senior stakeholders across the business to ensure that our market strategies are robust and our product narratives are compelling and effective.

Key Responsibilities:

  • Develop comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
  • Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
  • Craft and refine our cross-product and platform positioning, developing compelling narratives that highlight the unique value propositions of Sinch's offerings.
  • Provide deep industry expertise to support go-to-market strategies and launch plans, staying up-to-date with industry trends and developments.
  • Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.

About you:

We're looking for a commercially and business-focused product marketer with a visionary and strategic mindset. You'll be a strong communicator, able to adapt your content and language to suit different audiences. You'll have experience in market strategy, product marketing, or a related field, with a strong understanding of market research methodologies, competitive analysis, and buyer personas.

You'll be responsible for running our analyst relations program, competitive intelligence, industry associations, market segmentation, and more. You'll work closely with senior stakeholders across the business to ensure that our market strategies are robust and our product narratives are compelling and effective.

At Sinch, we value diversity and inclusion, and we're committed to creating an environment where everyone can thrive. We're an equal opportunity employer, and we welcome applications from qualified candidates regardless of their background or identity.

We're proud to be a pioneer in the way the world communicates, and we're looking for talented individuals who share our vision. If you're passionate about market strategy, product marketing, and customer experience, we'd love to hear from you.


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