Market Director

4 weeks ago

Stockholm, Stockholm, Sweden Sinch Full time

Sinch is a Customer Communication Cloud company that powers meaningful conversations at scale across messaging, voice, and email. We help businesses deliver unified, personalized experiences that revolve around their customers, regardless of the channels they use. With over 150,000 businesses relying on us, including many of the world's largest tech companies, we're committed to bringing our vision to life.

We're looking for a Director of Market & Solution Strategy to join our global Product & Partner marketing team. As a key member of our team, you'll report directly to the SVP of Product & Partner Marketing and be responsible for building this function and team from the ground up.

About the Role:

The Director of Market & Solution Strategy will play a crucial role in shaping and executing Sinch's market approach and positioning. You'll build out and lead a team of analysts and practitioners to develop a profound understanding of our market dynamics and buyer behaviors. You'll work closely with senior stakeholders across the business to ensure that our market strategies are robust and our product narratives are compelling and effective.

Key Responsibilities:

  • Market Research & Analysis: Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
  • Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
  • Strategic Product Narrative: Craft and refine our cross-product and platform positioning. Develop compelling narratives that highlight the unique value propositions of Sinch's offerings.
  • Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans.
  • Collaboration & Leadership: Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.

About You:

To be successful in this role, you'll be a commercially and business-focused product marketer with a visionary and strategic mindset. You'll have strong hands-on ability and understanding, a willingness to deep dive into details when required, and the ability to strike the right balance between being strategic and taking a data-driven approach. You'll be a strong communicator who is clear, concise, engaging, and persuasive across stakeholder groups, adapting the content and language to the audience.

Requirements:

  • Extensive experience in market strategy, product marketing, or a related field within the technology or communications industry.
  • Proven experience in leading teams and managing complex projects.
  • Strong understanding of market research methodologies, competitive analysis, and buyer personas.
  • Expertise in creating effective cross-product positioning and narratives.
  • Experience owning analyst relations, including large market reports.
  • Experience building out Voice of the Customer programs.

Our Values:

At Sinch, we 'Dream Big', 'Win Together', 'Keep it Simple', and 'Make it Happen'. These values are our foundation for fostering an environment where diversity of thinking, skills, and experiences are embraced, delivering innovation and better business results.

Bring Your Authentic Self to Sinch:

We're committed to creating an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options, share your voice, build your path, and make it happen with us.

We're proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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