Market Director, Strategy and Solutions
2 weeks ago
Sinch, a Customer Communication Cloud company, empowers meaningful conversations at scale. Our unified, personalized experiences help businesses deliver customer-centric interactions across messaging, voice, and email. With 150,000+ clients worldwide, including top tech companies, we're committed to innovation and excellence. Join us in shaping the future of customer communication.
About the Role:
This is a unique opportunity to build and lead our global Product & Partner marketing team. You'll report directly to the SVP of Product & Partner Marketing and drive strategic market approaches and positioning. As Director of Market & Solution Strategy, you'll develop a profound understanding of market dynamics and buyer behaviors, working closely with senior stakeholders to ensure market strategies are robust and product narratives are compelling.
Key Responsibilities:
- Market Research & Analysis: Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
- Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
- Strategic Product Narrative: Craft and refine our cross-product and platform positioning. Develop compelling narratives that highlight the unique value propositions of Sinch's offerings.
- Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans. Stay up-to-date with industry trends and developments to ensure our offerings remain competitive.
- Collaboration & Leadership: Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.
About You:
We're looking for a commercially and business-focused product marketer with a strategic mindset, strong communication skills, and experience in market strategy, product marketing, or a related field. You'll be responsible for building a team and driving complex projects forward. If you're passionate about innovation, customer-centricity, and leadership, we'd love to hear from you.
Our Values:
We're committed to fostering an inclusive and diverse work environment where everyone can thrive. Our values of 'Dream Big', 'Win Together', 'Keep it Simple', and 'Make it Happen' guide our actions and decisions. We're an equal opportunity employer and welcome applications from people of all backgrounds.
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