AdTech Strategy Consultant
4 weeks ago
About the Role
As a Senior AdTech Consultant at dentsu, you will provide unified and effective AdTech strategies to clients, focusing on Google Marketing Platform (GMP). You will work closely with the Data Integration & Enablement Director to shape commercial strategies and elevate AdTech consulting capabilities.
Responsibilities
- Drive sales and consulting of Google Marketing Platform and other AdTech solutions to dentsu clients.
- Ensure AdTech and data are integrated into pitches.
- Maximize dentsu GMP licensing sales by highlighting client value.
- Handle GMP licensing and invoicing.
- Monitor the AdTech landscape for thought leadership opportunities.
- Coordinate with the Trading Director on GMP volumes, costs, and certifications.
- Lead competency development within dentsu, mentoring junior team members.
- Manage our reseller partnership with Google.
- Coordinate cross-market cooperation in GMP licensing and AdTech consulting.
Professional Skills
- Experienced in consulting with senior client stakeholders, demonstrating value and trust-building.
- Manages end-to-end business operations for individual clients, delivering service propositions effectively.
- Minimum 5 years of AdTech experience, including consulting in Google Marketing Platform.
- Utilizes influential leadership style to foster high-performing client teams.
- Recognized for innovative problem-solving approaches.
- Proactively identifies cross-selling and upselling opportunities across AdTech and data portfolio.
- Demonstrates strong relationship management skills, implementing defined client relationship strategies.
- Possesses deep commercial knowledge and ownership of client relationships.
- Proficient in written and verbal communication in Swedish and English.
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