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AdTech Strategy Lead

4 weeks ago

Stockholm, Stockholm, Sweden dentsu Full time

About the Role


As a Senior AdTech Consultant at dentsu, you will drive our commercial strategies and elevate our expertise in AdTech solutions.



Your Key Responsibilities



  • Guide clients in the setup and implementation of the Google Marketing Platform (GMP) and other AdTech solutions to maximize their data value.
  • Develop a unified and effective AdTech strategy focusing on GMP, collaborating with the Data Integration & Enablement Director and client leads.
  • Drive sales and consulting of Google Marketing Platform and other AdTech solutions to dentsu clients, ensuring AdTech and data are integrated into pitches.
  • Maximize dentsu GMP licensing sales by highlighting client value, handle GMP licensing and invoicing, and monitor the AdTech landscape for thought leadership opportunities.
  • Coordinate with the Trading Director on GMP volumes, costs, and certifications, lead competency development within dentsu, mentoring junior team members, and manage our reseller partnership with Google.
  • Cross-market cooperation in GMP licensing and AdTech consulting.


Requirements



  • Experience in consulting with senior client stakeholders, demonstrating value and trust-building.
  • Manages end-to-end business operations for individual clients, delivering service propositions effectively.
  • Minimum 5 years of AdTech experience, including consulting in Google Marketing Platform.
  • Influential leadership style to foster high-performing client teams, recognized for innovative problem-solving approaches.
  • Proactively identifies cross-selling and upselling opportunities across AdTech and data portfolio.
  • Demonstrates strong relationship management skills, implementing defined client relationship strategies.
  • Deep commercial knowledge and ownership of client relationships.
  • Proficient in written and verbal communication in Swedish and English.


About Us


dentsu Sweden is part of a global communication network with 47,000 employees in more than 145 countries. We offer wonderful colleagues, attractive career opportunities, modern benefits, and unique talent programs.



We Offer



  • Friendly, knowledgeable colleagues who like to share their knowledge.
  • The flexibility to work from home and the office.
  • Collective agreement and occupational pension.
  • SEK 5000 wellness allowance and 30 days of vacation entitlement.
  • Great career and development opportunities.
  • The chance to grow both within your area of specialty and within dentsu.


Salary Range: Approximately SEK 120,000 - SEK 180,000 per year, depending on qualifications and experience.