Senior Product Marketing Manager, Market Strategy Lead
4 weeks ago
Sinch is a leading Customer Communication Cloud company that empowers businesses to deliver personalized experiences across all customer touchpoints. With a global presence and a customer base of over 150,000 businesses, including top tech companies, Sinch helps businesses communicate effectively and efficiently.
About the RoleWe are seeking a Senior Product Marketing Manager, Market Strategy to join our Product & Partner Marketing team. This role involves working closely with the Director of Market and Solution Strategy to shape and implement Sinch's market approach and positioning. The ideal candidate will have a deep understanding of market dynamics and buyer behaviors, with experience in developing and refining market segmentation and buyer personas.
Key Responsibilities:- Market Research & Analysis: Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs. Apply this information to inform strategic decisions and identify new growth opportunities.
- Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
- Strategic Product Narrative: Develop and refine our cross-product and platform positioning. Craft compelling narratives that highlight the unique value propositions of Sinch's offerings. Ensure these narratives are effectively communicated through thought leadership, analyst relations, and industry associations.
- Industry Expertise: Provide deep industry knowledge to support go-to-market strategies and launch plans. Stay current with industry trends and developments to keep our offerings competitive.
- Collaboration & Leadership: Work closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution. Mentor and guide junior team members to achieve departmental goals.
To excel in this role, the candidate should be a commercially driven product marketer with a strategic mindset and hands-on expertise. Effective communication tailored to various stakeholders, combined with a balance of critical thinking and data-driven insights, is essential. The ideal person thrives in a fast-paced, global environment and enjoys team collaboration.
We are looking for a candidate with at least 7 years of experience in market strategy, product marketing, or a related field within the technology or communications industry. The ideal candidate will have proven experience managing complex projects and leading cross-functional initiatives, with a strong understanding of market research methodologies, competitive analysis, and buyer personas.
The successful candidate will have expertise in creating effective cross-product positioning and narratives, with experience in marketing platforms and multi-persona products. They will also have experience with analyst relations, including managing large market reports, and gathering and analyzing competitive insights.
We strive to cultivate a motivated and hardworking team in a welcoming and diverse workplace. Our core values—Dream Big, Win Together, Keep It Simple, and Make It Happen—form the basis for a culture that encourages innovative thinking and drives improved business outcomes through diverse perspectives and skills.
We are committed to providing opportunities for growth and development, and we encourage our employees to pursue their passions and interests. If you are a motivated and talented individual who is looking for a challenging and rewarding role, we encourage you to apply.
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