Sr. Product Marketing Manager, Messaging

4 weeks ago

Stockholm, Stockholm, Sweden Sinch Full time

Sinch is a Customer Communication Cloud company that powers meaningful conversations at scale across messaging, voice, and email. We help businesses deliver unified, personalized experiences that revolve around their customers, regardless of the channels they use. With over 150,000 businesses relying on us, including many of the world's largest tech companies, we're a trusted partner for customer communication needs.

We're a company that dreams big, wins together, keeps it simple, and makes it happen. Our values are the foundation for fostering an environment where diversity of thinking, skills, and experiences are embraced, delivering innovation and better business results.

About the Role

We're seeking a passionate and proven Sr. Product Marketing Manager to join our global product marketing team. Reporting to our Product Marketing Director of Messaging, you'll own the product marketing strategy and positioning, and help drive the GTM strategy for key audiences. You'll define and implement a cohesive product marketing strategy that positions Sinch's Messaging products as a leader in the space globally.

Key Responsibilities:

  • Partner with regional sales and marketing leadership and other cross-functional teams to drive product adoption and revenue growth.
  • Partner with product managers to influence the product roadmap, product competitiveness, and drive product adoption by sharing key market and customer insights.
  • Advocate for our customers and become an authority on our competition to ensure our products are accurately positioned in the market.
  • Measure, analyze, and optimize product marketing programs to deliver better business outcomes.
  • Act as a thought leader on customer experience and messaging.
  • Own the product marketing toolkit for your product, including messaging, positioning, competitive intelligence, and personas.
  • Develop product content for external and internal audiences, such as web pages, blog posts, one-pagers, sales decks, demos, and feature functionality assets.
  • Launch new product features and identify ways to drive engagement for existing features.
  • Train and empower cross-functional teams to be product champions.

About You:

To be successful in this role, you'll have solid experience in product marketing, gained in large international and complex organizations. You'll be a great collaborator and communicator who can bridge the gap between product, marketing, and sales teams. You'll have strong analytical skills and the ability to develop recommendations based on product, customer, and market data. You'll also be a critical thinker with excellent writing and presentation skills.

Requirements:

  • Extensive experience in product marketing at technology companies, ideally from large, international, and complex organizations.
  • Proven experience as a senior product marketing manager, launching a new product or working on complex product launches.
  • Experience communicating effectively and presenting to a diverse and senior range of stakeholders across different time zones.
  • Experience in customer communication tools or CPaaS is a plus.
  • Ability to travel if needed.

Our Values:

We're proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

Our Hiring Process:

We're committed to following a recruitment process that's fair, objective, consistent, and non-discriminatory. We use pre-employment assessments to create an inclusive application experience to help foster diverse and high-performing teams.

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