Product Marketing Manager, Cybersecurity Expert

2 weeks ago

Stockholm, Stockholm, Sweden Acronis Full time
Product Marketing Manager, Cybersecurity

Acronis is a world leader in cyber protection, empowering individuals with cutting-edge technology to monitor, control, and protect the data that their businesses and lives depend on. We are seeking a Product Marketing Manager with cybersecurity expertise to join our team in creating a #CyberFit future and protecting the digital world.

Key Responsibilities:
  • Lead our marketing messaging, positioning, product marketing plan, and GTM execution for one or more of our Security solutions.
  • Be a key player on our product marketing team for our Security solutions, supporting solutions including anti-malware, endpoint detection and response (EDR), extended detection & response (XDR), managed detection and response (MDR), email, and cloud application security.
  • Be a GTM partner for Product Management counterparts, learning the product business case and bringing releases to market.
  • Develop and execute a marketing plan for your product, working with marcom and cross-functionally to build a comprehensive plan that links launches, campaigns, events, and sales plays with content, coverage, and communications channels.
  • Help with the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset.
  • Bring market and competitive intelligence, targeting, and segmentation information into your plan, and share it with your Product colleagues.
  • Build productive relationships with the sales teams, supporting their efforts and soliciting their feedback on sales tools, messaging, and partner/customer pain points and competitors.
  • Be a public-facing representative for your product, completing technical training and conducting live demos, presenting your product when called upon, and engaging with partners and customers directly to solicit their feedback and experiences.
Requirements:
  • 5+ years of product marketing experience within the B2B IT industry, with time at an established high-tech company.
  • Have supported a security solution in areas such as anti-malware, endpoint detection and response (EDR / MDR / XDR), or email security. Experience marketing security products delivered in a SaaS, consumption-based, multi-tenant model.
  • Broad IT management technical domain in vulnerability management, cybersecurity, and endpoint management required.
  • Knowledge of both provider and business customer SMB through Enterprise IT environments, with specific experience working with MSPs highly desired.
  • Ability to dive deep into technology and to convey complex ideas simply and clearly in written and verbal formats, including public speaking, demos, and content development.
  • Experience working across tech and business teams, representing the voice of the partner and customer, and finding creative ways to engage and get feedback from the customers.
  • High energy and enthusiasm – the type that is contagious with its potential.
  • Some travel to events and meetings, including to international locations, may be required but is expected to be under 20% and in accordance with company health and safety policies.
  • US English fluency with exceptional written, verbal, and presentation creation skills in your native language required.
About Acronis:

Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. Enhanced by AI technologies and blockchain-based data authentication, this all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete, and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.

Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

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