Sinch Senior Product Marketing Manager
2 weeks ago
We are seeking a passionate and proven Sr. Product Marketing Manager to join our global product marketing team. The ideal candidate will own the product marketing strategy and positioning, and help the organization drive the GTM strategy for key audiences. Reporting to our Product Marketing Director of Messaging, you will partner with regional sales and marketing leadership and other cross-functional teams to drive product adoption and revenue growth. The role requires extensive experience in product marketing at technology companies, ideally from large, international and complex organizations.
About the role
- Define and implement a cohesive product marketing strategy that positions Sinch's Messaging products as a leader in the space globally.
- Partner with product managers to influence the product roadmap, product competitiveness, and drive product adoption by sharing key market & customer insights.
- Measure, analyze and optimize product marketing programs to deliver better business outcomes.
- Advocate for our customers and become an authority on our competition to ensure our products are accurately positioned in the market.
- Develop product content for external and internal audiences, such as web pages, blog posts, one-pagers, sales decks, demos, and feature functionality assets.
About you
To be successful in the role, you must have solid experience of product marketing, having gained that experience in large international and complex organizations. You are a great collaborator and communicator who can bridge the gap between product, marketing and sales teams. You have strong analytical skills and ability to develop recommendations based on product, customer, and market data. Last but not least, you are a critical thinker with excellent writing and presentation skills.
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