Market Director
5 days ago
Sinch is a Customer Communication Cloud company that empowers businesses to create meaningful conversations at scale across messaging, voice, and email. They help their clients deliver unified, personalized experiences that cater to their customers’ needs, regardless of the channels they use.
The company has a vision to revolutionize customer communication, and they are looking for a Director of Market and Solution Strategy to help them achieve this goal. This individual will report directly to the SVP of Product and Partner Marketing and will be responsible for building and leading a team to develop a profound understanding of market dynamics and buyer behaviors.
The Director will work closely with senior stakeholders to ensure that market strategies are robust and product narratives are compelling and effective. Key responsibilities include market research and analysis, segmentation and targeting, strategic product narrative, industry expertise, and collaboration and leadership.
To be successful in this role, the ideal candidate will have a commercially and business-focused product marketing background with a strategic mindset and strong hands-on ability. They will be a strong communicator with the ability to adapt content and language to different audiences.
Key Responsibilities:
- Market Research and Analysis: Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
- Segmentation and Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
- Strategic Product Narrative: Craft and refine our cross-product and platform positioning. Develop compelling narratives that highlight the unique value propositions of Sinch's offerings.
- Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans.
- Collaboration and Leadership: Collaborate closely with internal teams to align strategies and drive execution.
About Sinch:
Sinch is a company that values diversity, inclusivity, and innovation. They are committed to creating an environment where everyone can thrive and make a meaningful impact. If you are a product marketer with a passion for market strategy and a desire to work with a forward-thinking company, then this role may be the perfect fit for you.
Our Values:
Sinch is guided by four core values: Dream Big, Win Together, Keep it Simple, and Make it Happen. These values are the foundation of their culture and are reflected in everything they do.
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