Market Strategy Director
4 days ago
Sinch is a global customer communication cloud company empowering businesses to create meaningful connections with their customers.
We are seeking an experienced Market Strategy Director to join our Product and Partner Marketing team in the UK or Sweden.
This senior leadership role reports directly to the Sr. Vice President, Product Marketing and is responsible for shaping and executing Sinch's market approach and positioning.
As a key member of our marketing organization, you will lead comprehensive market research initiatives, analyze competitor strategies, and identify new opportunities for growth.
You will also develop and refine market segmentation and buyer personas to effectively target and engage key customer segments.
Apart from developing compelling narratives that highlight the unique value propositions of Sinch's offerings, you will work closely with internal teams to align strategies and drive execution.
The ideal candidate has extensive experience in market strategy, product marketing, or a related field within the technology industry, and is skilled in creating effective cross-product positioning and narratives.
A strong understanding of market research methodologies, competitive analysis, and buyer personas is also essential for this role.
To be successful, you should have a commercially and business-focused mindset, with the ability to strike the right balance between strategic and data-driven approaches.
In addition, you will mentor and guide team members to achieve departmental goals, while collaborating with internal stakeholders to ensure alignment and effective execution.
We offer a highly competitive salary, ranging from £120,000 to £160,000 per annum, depending on experience, plus benefits including a performance-related bonus, health insurance, and a generous pension scheme.
About You:
- Extensive experience in market strategy, product marketing, or a related field within the technology industry
- Proven experience in leading teams and managing complex projects
- Strong understanding of market research methodologies, competitive analysis (including win/loss programs), and buyer personas
- Expertise in creating effective cross-product positioning and narratives; experience marketing platforms and multi-persona products
- Experience owning analyst relations including large market reports such as the Gartner MQ, Forrester Wave, IDC Marketscape and others
- Experience building out Voice of the Customer programs that marry up various datasets across NPS/CSAT, customer reviews, win/loss and more
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