Content Strategy Director

1 week ago


Stockholm, Stockholm, Sweden H&M Group Full time
Job Description

This is a permanent, fulltime position based in Stockholm, Sweden.

About the Role

We are seeking an experienced Content Strategy Director to lead our multichannel content creation efforts. As Head of Content, you will contribute to the development of the H&M Group communications strategy and ensure brand identity in content and narrative across all own channels.

Your responsibilities will include:

  • Contribute to the development of the H&M Group communications strategy
  • Responsible for the development of content according to H&M Group's corporate communication plan
  • Ensure H&M Group brand identity in content and narrative as well as consistency and quality across all own channels
  • Create and maintain channel strategies to ensure clear, transparent and relevant communication
  • Enable cross functional collaboration within H&M Group functions and brands related to content creation
  • Lead and develop the Content Team
  • Responsible for resource planning
Requirements

To be successful in this role, you will need:

  • Higher education in communication and/or marketing (or equivalent)
  • +5 years working with multichannel content creation
  • +3 years of formal leadership experience
  • Advanced experience from developing and implementing brand and content strategies for internal and external target groups
  • Advanced experience from developing and follow up on KPIs for multi-channel communication
  • Advanced experience from working with data and insights driven communication
What We Offer

We offer a competitive salary range of 120,000 - 180,000 SEK per year, depending on experience. Additionally, we provide a comprehensive benefits package, including health insurance, retirement savings plan, and generous paid time off.

About Us

H&M Group is a family of brands; H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET and Afound. At H&M Group, our people are the driving force behind our commitment to creating meaningful growth and more sustainable lifestyles. Help us re-imagine fashion and together we will re-shape our industry.



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