Strategic Market Director
2 weeks ago
Welcome to Sinch, a Customer Communication Cloud company that powers meaningful conversations at scale across messaging, voice, and email. We're a global team of over 4,500 Sinchers in more than 60 countries, and we're looking for a Director of Market & Solution Strategy to help us grow our Product & Partner marketing team.
This is a new role that reports directly to our SVP of Product & Partner Marketing. You'll be responsible for building a team from the ground up and shaping our market approach and positioning. You'll work closely with senior stakeholders across the business to ensure our market strategies are robust and our product narratives are compelling and effective.
Your key responsibilities will include:
- Market Research & Analysis: Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
- Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
- Strategic Product Narrative: Craft and refine our cross-product and platform positioning. Develop compelling narratives that highlight the unique value propositions of Sinch's offerings.
- Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans.
- Collaboration & Leadership: Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.
To be successful in this role, you'll need to be a commercially and business-focused product marketer with a visionary and strategic mindset. You'll be a strong communicator who can adapt your content and language to different stakeholder groups. You'll also need to be able to strike the right balance between being strategic and taking a data-driven approach.
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