Market Strategy Director
2 weeks ago
Sinch is a leading Customer Communication Cloud company, transforming customer interactions at scale across messaging, voice, and email.
We're seeking a visionary Market Strategy Director to join our Product & Partner Marketing team, shaping and executing Sinch's market approach and positioning.
About the Role:
- Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
- Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
- Craft and refine our cross-product and platform positioning, developing compelling narratives that highlight the unique value propositions of Sinch's offerings.
- Provide deep industry expertise to support go-to-market strategies and launch plans, staying up-to-date with industry trends and developments.
- Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.
About You:
As a commercially and business-focused product marketer, you'll have a strong strategic mindset, excellent communication skills, and experience in market strategy, product marketing, or a related field within the technology or communications industry.
Our Values:
We're committed to fostering an inclusive workplace where everyone can thrive, embracing diversity and promoting equal opportunities for all.
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