Director of Market and Solution Strategy
2 weeks ago
Sinch, a Customer Communication Cloud company, powers meaningful conversations at scale across messaging, voice, and email to help businesses deliver unified, personalized experiences that truly revolve around their customers.
With over 150,000 businesses, including large tech companies, relying on us for their customer communication needs, we require a commercially driven product marketer who can build and lead the global Product & Partner marketing team from the ground up.
This role shapes and executes Sinch's market approach and positioning. As the Director, you'll build out and lead a team of analysts and practitioners to develop a profound understanding of market dynamics and buyer behaviors.
You'll work closely with senior stakeholders across the business to ensure that our market strategies are robust, and our product narratives are compelling and effective.
The role involves running our analyst relations program, competitive intelligence, industry associations, market segmentation, cross-platform narrative, and localization or verticalization of our insights & strategies.
Key Responsibilities:
- Market Research & Analysis: Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
- Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
- Strategic Product Narrative: Craft and refine our cross-product and platform positioning. Develop compelling narratives that highlight the unique value propositions of Sinch's offerings.
- Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans. Stay up-to-date with industry trends and developments to ensure our offerings remain competitive.
- Collaboration & Leadership: Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.
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Market Director, Strategy and Solutions
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Stockholm, Stockholm, Sweden Sinch Full timeSinch, a Customer Communication Cloud company, empowers meaningful conversations at scale. Our unified, personalized experiences help businesses deliver customer-centric interactions across messaging, voice, and email. With 150,000+ clients worldwide, including top tech companies, we're committed to innovation and excellence. Join us in shaping the future of...
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Market Strategy Director
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Stockholm, Stockholm, Sweden Sinch Full timeSinch is a leading Customer Communication Cloud company, transforming customer interactions at scale across messaging, voice, and email.We're seeking a visionary Market Strategy Director to join our Product & Partner Marketing team, shaping and executing Sinch's market approach and positioning.About the Role:Lead comprehensive market research initiatives to...
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