Marketing Manager
3 weeks ago
About the Role
Verve Group is an innovative ecosystem of demand and supply technologies, fusing data, media, and technology to deliver results and growth to advertisers and publishers. We are seeking a highly motivated marketer to join our team, focusing on creating and executing sales enablement and marketing strategies that drive sales effectiveness and efficiency.
Key Responsibilities
- Develop and maintain sales collateral, such as pitch decks, brochures, case studies, and product sheets, ensuring they are up-to-date and align with brand messaging
- Collaborate with product and marketing teams to create targeted messaging and content for different stages of the sales funnel
- Support content creation, including blog posts, social media content, webinars, and email
- Assist in driving end-to-end event management from event selection, and strategic planning, to execution to drive business growth
- Collaborate amongst sales, marketing, and product teams to ensure alignment on goals, strategies, and messaging
- Identify successful campaigns and develop case studies
- Provide regular reports to senior management on sales and marketing performance metrics
Requirements
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in B2B and/or product marketing in Ad-tech with an understanding of industry dynamics, including Demand Side Platforms and/or contextual advertising
- Sales enablement experience, building sales presentations and one-sheets while collaborating closely with the Sales teams
- Experience in executing marketing strategies and campaigns, as well as conducting market research and analyzing data to make data-driven decisions
- Experienced in project management and ability to manage multiple projects simultaneously
- Knowledge of email marketing, blogging, and webinars
- Experience working in EMEA markets and adapting marketing strategies accordingly
- Knowledge of Google Slides, Sheets, Docs
- Native-level English
- Bonus: Knowledge of the supply landscape, Supply Side Platforms, and Demand Side platforms to inform marketing strategies and campaigns
About Us
Verve Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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