Marketing Manager On-Trade Lead
4 weeks ago
The On-Trade team at Pernod Ricard is responsible for championing the company's spirits brands in the on-trade channel. As a Marketing Manager On-Trade Lead, you will play a key role in developing and executing strategies to drive brand growth and customer engagement.
Key responsibilities include:
- Championing on-trade capabilities for Absolut, Malibu, and Kahlua by evolving RPVA strategies (Relationship, Presence, Visibility, Activation)
- Winning on-trade share by creating brand-building visibility assets and activation programs in collaboration with markets
- Understanding the global on-trade arena by systematically collecting and reporting information on channel trends and data
- Closing collaboration with Experiences to create holistic and scalable activations for various types of accounts
- Supporting the Shopper team to execute strong TTL (Through-The-Line) programs
- Being the internal drinks expert, leading the cross-functional TAG Drinks Squad and sharing valuable input to key projects
- Collaborating to develop and evolve drinks strategies, ensuring data-driven and brand-relevant drinks optimization
- Supporting NPDs, Key occasions, and Communication programs with drinks recommendations and unique serves
About You
We are looking for a highly motivated and experienced professional with a strong background in on-trade sales, marketing, and brand management. Key qualifications include:
- 10+ years in a strategic role such as brand management or product management, demonstrating well-rounded business acumen and analytical experience
- 5+ years of Beverage Alcohol Industry experience, with a deep understanding of category growth drivers and customer perspectives
- 5+ years of On-Trade experience, with a proven track record of driving sales growth and customer engagement
- Project Management experience, with the ability to manage multiple cross-functional projects simultaneously
- International or multi-country experience is preferred
- Fluent in English, with excellent written and verbal communication skills
About Us
Pernod Ricard is a leading spirits and wine company with a rich history and a commitment to innovation and sustainability. We offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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