CRM Manager
1 month ago
We are seeking a highly skilled CRM Manager to join our team at Matsmart/Motatos. As a key member of our Nordic Merchandising team, you will be responsible for driving our direct marketing efforts and ensuring the optimal utilization of our CRM system.
Key Responsibilities- Develop and implement effective CRM strategies to improve customer retention, loyalty, and engagement
- Design and execute direct email marketing campaigns in collaboration with the merchandising team
- Analyze customer data to create highly personalized campaigns and segments
- Conceptualize and develop life cycle flows with our global CRM team
- Build and automate campaigns to strengthen customer loyalty and maximize customer lifetime value
- Establish and analyze A/B tests, as well as optimize our email campaign performance and flows based on data-driven insights
- Support the implementation of additional direct sales channels and oversee their operational execution
- At least two years of experience in direct sales, CRM, or email marketing, with a strong understanding of CRM systems
- Experience in e-commerce, retail, or B2C marketing, preferably in the FMCG industry
- Confidence in developing and executing innovative email marketing strategies
- Knowledge of key email marketing KPIs, including margin, average order value, and conversion rate
- Strong analytical approach, with a focus on data-driven decision-making
- Excellent writing skills and fluency in Swedish and English
Matsmart/Motatos is a pioneering food store that aims to revolutionize the way we consume food sustainably. We partner with food and FMCG companies to save products at risk of going to waste and resell them at discounted prices to consumers. Our mission is to make sustainable consumption effortless and accessible to all.
We are committed to creating an inclusive and supportive work environment, embracing diversity and promoting equality. If you share our passion for sustainability and customer-centricity, we encourage you to apply for this exciting opportunity.
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