CRM Manager

2 weeks ago

Stockholm, Stockholm, Sweden Norrsken Foundation Full time

Job Description:

We are seeking a skilled CRM Manager to join our team and drive the success of our direct marketing efforts. As a CRM Manager, you will be responsible for planning and implementing CRM strategies to improve customer retention, loyalty, and engagement across our Nordic markets.

Main Responsibilities:

  • Ownership of the process for full utilization of our CRM system
  • Designing and implementing direct email marketing campaigns together with the merchandising team
  • Planning and implementing CRM strategies to improve customer retention, loyalty, and engagement
  • Analysing customer data to build highly personalized campaigns and segments
  • Conceptualizing, creating, and developing our lifecycle flows together with our global CRM team
  • Building campaigns and automation to strengthen customer loyalty and maximize customer lifetime value
  • Setting up regular A/B tests and analysing the results together with our global CRM team, as well as the general newsletter and email campaign performance and optimizing our flows, campaigns, and offers on a data-based basis
  • Supporting the implementation of further direct sales channels and responsibility for their operational execution

Requirements:

  • At least two years of experience in direct sales, CRM, or email marketing and therefore already some experience in working with CRM systems
  • Experience within either e-commerce, retail, or B2C marketing - ideally within FMCG
  • Confidence to further develop our email channel as a sales and reactivation channel: you are always open to new ideas and approaches
  • Knowledge of not only the classic email marketing KPIs, but also of what margin, average order value, and conversion rate mean
  • An eye for detail and a desire to test and optimize things
  • A hands-on mentality, are well organized, structured, and keep track of complex automations and email flows
  • A strong analytical approach: You prefer to make decisions based on data, but never forget the customer's point of view
  • Strong writing skills
  • Fluency in Swedish and English (you will have several international colleagues). If you can work in other languages such as Finnish or Danish, it's a plus.

About Us:

Matsmart-Motatos is a different kind of food store; a European grocery e-commerce, aiding the sustainable reform of our food system by giving everyone a chance to save our planet in an effortless way. We partner with food and FMCG companies to save products at risk of going to waste by re-selling them at awesome discounted prices direct to consumers: fun, affordable, and accessible to all.

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