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Customer Retention Lead
8 hours ago
At TN Sweden, we're shaping the future of customer retention. Our goal is to create a seamless experience for our customers, driving loyalty and lifetime value. As a leader in this space, you'll play a crucial role in developing and executing comprehensive CRM and marketing automation strategies.
**Job Description**
We're seeking a seasoned professional to lead our strategic efforts in CRM and Marketing Automation across all our brands and markets. This role requires a deep understanding of marketing automation platforms and CRM software, as well as excellent project management skills and strong analytical abilities.
Key Responsibilities:
- Develop and execute comprehensive CRM and Marketing Automation strategies to increase customer retention and to increase customer lifetime value.
- Continuously assess and refine customer segmentation and targeting approaches.
- Oversee the integration and optimization of marketing automation tools and processes, ensuring seamless execution of campaigns and maximization of system capabilities.
- Lead and mentor a team of CRM and Marketing Automation professionals.
- Define, monitor and analyse critical metrics and KPIs.
Required Skills and Qualifications:
Proven experience in developing and executing CRM and marketing automation strategies, with 5+ years of experience in the field. Demonstrated leadership abilities with a track record of successfully leading, mentoring, and scaling high-performing teams in a dynamic environment. Robust understanding of marketing automation platforms and CRM software. Strong analytical skills with experience in data analysis, customer segmentation, and targeting, as well as proficiency in using CRM and data analytics tools. Excellent project management skills.
Benefits:
We offer a challenging and varied role in a multinational and highly innovative company, where we value the development of our employees. A friendly culture with openness and respect for one another, with the possibility to influence and make a difference on society and people's everyday lives. We believe in creating a fun workplace where people enjoy coming to work.
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