Senior Marketing Specialist

1 day ago


Stockholm, Stockholm, Sweden Beyond Retail Full time

**About the Role:**

We are seeking a highly skilled Retention and Loyalty Marketing Lead to join our team in Sweden. As a key member of our marketing team, you will be responsible for developing and implementing multi-channel customer retention campaigns to drive customer loyalty, retention, and revenue growth.

The ideal candidate will have experience in customer engagement activities, email marketing, and Account Engagement systems. Strong project management skills, excellent written and verbal communication skills, and fluency in Swedish and strong English proficiency are essential.

You will work closely with other marketing functions, sales teams, support and product departments to ensure seamless execution and maximum impact.

Key Responsibilities:

  • Develop and evolve retention and campaign planning using tactics such as email marketing, webinars, on-demand webinars, courses, community forums, and in-product communication.
  • Manage and produce regular customer communications about new features, product enhancements, and upsell opportunities.
  • Follow-up on retention metrics and initiate action plans where needed based on data.
  • Produce content along the full customer and user journey to ensure a good experience (e.g. product information materials, product update communication, on-demand webinars etc).
  • Ensure product update and upsell opportunity communications are delivered effectively across relevant channels, such as newsletters, customer portals, or other digital touchpoints.
  • Be responsible for NPS and reporting.
  • Develop strategies to identify and nurture customer advocates, encouraging testimonials, case studies, and referrals.
  • Collaborate with sales teams to identify key accounts for deeper engagement and support.


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