Marketing Manager

4 weeks ago

Gothenburg, Västra Götaland, Sweden IDEXX Full time
Job Title: Marketing Manager - Nordics

As a key member of the Global Marketing team at IDEXX, you will be responsible for developing and executing regional marketing plans for the Nordic markets. This role reports into the Senior Marketing Manager - Northern Europe, who will work closely with you to drive marketing initiatives and maximize value in local markets.

Key Responsibilities:
  • Develop and implement marketing campaigns for several product categories in collaboration with the Senior Marketing Manager.
  • Execute commercial plans and optimize value in local markets or corporate account groups in alignment with global strategy.
  • Conduct field marketing activities, including trade shows, seminars, and webinars, in collaboration with the Global Education team.
  • Define and implement digital marketing processes and activities, including website management, local social media channels, and email campaigns.
  • Act as in-country product manager to support local functions and drive customer and market insights.
  • Support annual marketing and product launch plans, as well as quarterly reporting on progress against created plans and KPIs.
  • Manage and update customer data in the CRM system.
Requirements:
  • Bachelor's degree in Marketing, Communications, or Business Administration, or equivalent combination of education and experience.
  • Strong communication skills in English, both verbal and written, with fluency in one or more Nordic languages a strong advantage.
  • Ability to develop and implement marketing campaigns with a strong focus on digital media.
  • Excellent communication and stakeholder management skills, with cultural sensitivity and ability to work with an international team.
  • Proven ability to work-in and lead project teams with a high degree of matrixed and cross-functional complexity.
  • Strong analytical and problem-solving skills, with ability to anticipate and resolve issues.
  • Ability to prioritize, maintain focus, and manage multiple projects simultaneously.
  • Strong/advanced presentation skills, with ability to present and explain product information to all audiences.
  • Proficiency in MS Office applications.
  • A minimum of 30% yearly travel required.
About IDEXX

We're proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, ensure safe drinking water for billions, and help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

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