Digital Marketing Specialist
2 weeks ago
Vi söker en erfaren Digital Marketing Specialist som kan driva och följa upp våra digitala insatser i Meta, TikTok, Snapchat och Google Ads.
I rollen som Digital Marketing Specialist kommer du att arbeta tillsammans med ett ambitiöst, kreativt och nyfiket team som verkar för att ännu fler elever ska göra välinformerade skolval.
Vårt digitala marknadsteam är ansvarigt för att skapa engagerande och värdeskapande annonser för våra målgrupper.
Huvudsakliga ansvarsområden
- Sätta upp kampanjer och följa upp, utvärdera och optimera dessa.
- Samla och analysera data som underlag för att löpande utveckla annonseringen.
- Identifiera, dokumentera och systematiskt dela med dig av dina erfarenheter och löpande insikter.
- Stötta och utbilda i some-annonsering internt på hela vår avdelning.
- Hålla dig uppdaterad och dela dina kunskaper kring nya verktyg från Facebook Business Manager, Snap Ads, TikTok Ads osv.
Kompetenskrav och personliga egenskaper
- Minst ett års dokumenterad erfarenhet av social media-annonsering med goda resultat.
- Goda kunskaper kring kontouppsättning och hur man arbetar strategiskt med annonskonton.
- God förståelse för hur man bygger synergier mellan annonsering i sociala kanaler och andra kanaler såsom Google Ads.
- Goda kunskaper inom Google Analytics.
- God analytisk förmåga och vana att jobba datadrivet.
- Mycket goda kunskaper i svenska (verbalt och skriftligt).
- Erfarenhet av Google Tag Manager
- A/B-testning är meriterande.
För att du ska lyckas i den här tjänsten bör du skapa en god struktur i ditt arbete som möjliggör flexibilitet när verksamheten kräver det. Du har en eftergymnasial utbildning inom digital annonsering eller annan likvärdig utbildning/erfarenhet.
Vi tillämpar sex månaders provanställning.
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