Retail Marketing Specialist

4 weeks ago


Gothenburg, Västra Götaland, Sweden Brooks Sports Full time
Job Title: Retail Marketing Specialist

Brooks Sports is seeking a highly skilled Retail Marketing Specialist to join our team. As a critical member of our retail marketing team, you will be responsible for developing and executing retail marketing plans that drive sales and brand awareness for our retail partners.

Key Responsibilities:
  • Develop and execute retail marketing plans for key retailers, including planning, presenting, and activating retail marketing activities.
  • Partner with the local Sales and Marketing team and the EMEA Retail team to ensure a smooth delivery of our seasonal brand stories and in-store activations.
  • Collaborate with Territory Directors, Sales Managers, Sales Reps, and Tech Reps to develop retail marketing for POS and seasonal launch plans.
  • Ensure consistent and continuous visibility of the Brooks brand and products at POS, as well as continuous marketing support of Sales and Tech Reps to drive sell-through.
  • Execute project requests for in-store and digital retail and partner with EMEA Retail Marketing teammates on large-scale projects.
  • Plan and execute shop-in-shop concepts, designated in-store campaigns, or brand floorspace or events for key retailers.
  • Liaise with the EMEA Marketing team to ensure deadlines and deliverables are met on time.
  • Travel with Sales to account meetings and trade fairs/shows for retail marketing presentations and other commitments.
  • Plan and monitor respective account marketing budgets under the direction of the Territory Director.
  • Keep up-to-date on new POS tools, in particular digital retail tools, and identify potential opportunities to innovate or improve our existing processes.
  • Collaborate closely with other EMEA marketing departments (Online/Social, PR, Event, Design) to ensure consistent and continuous brand messaging.
Requirements:
  • Bachelor's degree (preferably in business/marketing) or apprenticeship in trade.
  • 3+ years of relevant sales and/or marketing experience (brand, footwear, retail & lifestyle experience).
  • Excellent verbal and written communication skills in Swedish (Norwegian/Danish is a plus) and business English.
  • Good understanding of brand building and integrated marketing approach.
  • Must have proven experience in co-operation with sales and retail marketing.
  • Readiness to travel and attend meetings and offerings with customers as well as events.
  • Able to generate new ideas and creative solutions.
  • Drive & energetic, trend-conscious; sport-savvy.
  • Flexibility to work on own initiative or within team and cross-functional framework.
  • Excellent organizational and management skills.
  • Ability to multi-task and to get the job done when needed (hands on mentality).
  • Good knowledge of following software: Word, Excel, Outlook, PowerPoint, (Graphic program a plus).
  • Strong passion for the running enthusiast and practicing an active lifestyle.
  • Able to generate new ideas and creative solutions.
  • Car driver's license
  • Embraces and lives the Brooks values


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