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Marketing Manager Nordics

2 months ago

Gothenburg, Västra Götaland, Sweden IDEXX Full time
Job Title: Marketing Manager Nordics

As a key member of the Global Marketing team at IDEXX, you will be responsible for developing and executing marketing strategies for the Nordic markets. This role reports into the Senior Marketing Manager - Northern Europe and requires close collaboration with other business stakeholders.

Key Responsibilities:
  • Develop and implement marketing campaigns for various product categories in collaboration with the Senior Marketing Manager.
  • Execute commercial plans and maximize value in local markets or corporate account groups in alignment with global strategy.
  • Conduct field marketing activities, including trade shows, seminars, and online events, in collaboration with the Global Education team.
  • Define and implement digital marketing processes and activities, including website management, social media, and email campaigns.
  • Act as in-country product manager to support local functions.
  • Support annual marketing and product launch plans.
  • Serve as a channel driver for customer and market insights at a local market or corporate account scale.
  • Support quarterly reporting on progress against created plans and KPIs.
  • Support annual DOPS (Price list) Marketing content creation.
  • Execute localization of marketing materials.
  • Manage and update customer data in the CRM system.
Requirements:
  • Bachelor's degree in Marketing, Communications, or Business Administration or equivalent combination of education and experience.
  • Strong communication skills in English, both verbal and written. Fluency in one or more Nordic languages is a strong advantage.
  • Must live within an easy travel distance to all Nordic countries, especially Sweden.
  • Preferably 3+ years in a similar Business-to-Business Marketing role, preferably at Pharma or Medical devices industries.
  • Ability to develop and implement marketing campaigns, with a strong focus on digital media.
  • Excellent communication and stakeholder management skills required. Cultural sensitivity a must as the job involves working with an international team.
  • Proven ability to work-in and lead with influence project teams which are highly matrixed and cross-functional.
  • Strong analytical and problem-solving skills; ability to anticipate and resolve issues.
  • Ability to prioritize, maintain focus, and manage multiple projects simultaneously.
  • Strong/advanced presentation skills; ability to present and explain product information to all audiences.
  • Proficiency in MS office applications.
  • A minimum of 30% yearly travel is required.
About IDEXX:

We're proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

We enrich livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.