Digital Marketing Strategist

6 days ago

Stockholm, Stockholm, Sweden Iron Heart Sweden AB Full time

About the Role

We are seeking a highly skilled and experienced Digital Marketing Strategist to join our dynamic team at Iron Heart Sweden AB. The ideal candidate will be responsible for developing and implementing digital marketing strategies to enhance our clients' online presence, attract and retain customers, and drive revenue growth.

Key Responsibilities

  1. Develop and execute a comprehensive digital marketing strategy, including search engine optimisation (SEO), search engine marketing (SEM), content marketing, and display advertising campaigns.
  2. Analyse market trends and customer behaviour to tailor marketing efforts to target audiences effectively.
  3. Manage the creation of engaging content for all digital platforms, ensuring brand consistency and alignment with our company's overall business objectives.
  4. Oversee the performance of all digital marketing campaigns and assess against goals (return on investment (ROI) and key performance indicators (KPIs)).
  5. Brief and manage the third-party marketing design agency on their work and deliverables.
  6. Collaborate with internal teams to optimise user experience and ensure brand objectives are met.
  7. Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  8. Lead on all aspects of digital marketing including key supplier management/liaison.
  9. Manage the digital marketing budget and allocate resources for maximum efficiency and impact.
  10. Stay up-to-date with digital technology developments and introduce innovative marketing techniques.
  11. Forge partnerships with influencers, affiliates, and other partners to expand reach and drive conversions.

Requirements

  1. Experience of working in digital marketing for a period of a minimum of 5+ years.
  2. University graduate, preferably with a digital marketing qualification.
  3. Proven working experience in digital marketing, preferably within the gaming or online casino industry.
  4. Demonstrable experience leading and managing SEO/SEM, marketing database, content marketing, and/or display advertising campaigns.
  5. Preferable to have experience in emerging markets, especially African marketing.
  6. Experience in optimising landing pages and user funnels.
  7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  8. Experience in setting up and optimising Facebook & Google Adwords campaigns.
  9. Strong analytical skills and data-driven thinking.
  10. Up-to-date with the latest trends and best practices in online marketing and measurement.
  11. Fluency in English is mandatory.

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