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Content Marketing Strategist
2 months ago
Oneflow is a rapidly growing tech scale-up located in the heart of Stockholm, Sweden. We have created a platform that automates the entire contract process from start to finish, all in one place. Our goal is to help businesses modernize the legacy way of working with contracts.
Job DescriptionWe are seeking a seasoned content marketing professional to join our marketing team. As a Content Marketing Strategist, you will be responsible for creating engaging content that drives awareness and traffic to our website. You will have the opportunity to proactively plan, execute content strategies, and level up the content profession using AI.
Key Responsibilities- Develop and implement effective B2B content marketing strategies across our digital channels
- Create high-quality, engaging B2B content in various formats, including blog posts, promotional copy, and social media content
- Take ownership of our blog and consistently publish written content to build audience and drive traffic from digital channels
- Optimize content for search, workflows, and processes to adapt to changing buyer behavior in searching for information
- Lead, create, and execute effective B2B content marketing strategies across our digital channels—owned and paid—to drive growth and engagement
- Implement and optimize automation tools and generative AI technologies for content creation, distribution, and publishing workflows
- Analyze content performance, identify trends, and gather insights to enhance content strategies
- At least 5 years of experience in the B2B content marketing profession with demonstrated experience in leading and developing impactful B2B content strategies
- Deep industry knowledge in content marketing and a proven track record of driving growth through written content at scale
- Experience from SEO and technical copywriting, with a strong understanding of the tech industry and SaaS
- Demonstrated ability to build an audience, in at least one specific channel of owned media such as blogs, newsletters, or podcasts
- Demonstrated experience using prompts or technical proficiency in automation tools and generative AI technologies to scale content effectiveness
- Excellent writing skills in English
We value gender equality and diversity in our organization, and we strive for a team that reflects the diversity in today's society. We encourage and welcome applicants who are people of color, LGBTQI+, people with disabilities, and those without a college degree. Our recruitment is based on competence.
We are excited to meet you and discuss how you can contribute to our team's success.